Pick any important business process and you can bet that the workflow depends on documents. No matter what market or industry, enterprise operations depend on efficient and effective document generation. But as technology evolves and business needs change, so must the systems that generate and manage enterprise documents.
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Companies in all industries can achieve dramatic results by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems, and specialized expertise. That is why we developed DocOrigin, an innovative and intuitive software solution for designing and generating highly dynamic and personalized customer communications. Whether you need to produce large volumes of invoices or statements, or a single customer letter, DocOrigin gives you the platform to do it, easily and affordably.
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The time has come to take a fresh look at customer statements as more vital and valuable marketing tools. Let’s face it, the days of boring, black and white customer statements are over. Advances in digital printing and innovations in data-driven personalization have changed the playing field by unlocking new tools and integrated approaches that can transform plain old statements into a vital marketing tools that reach and relate to customers in new and more profitable ways.
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For years, customer statements have been regarded as a back office burden. But today, organizations are recognizing that customer statements offer a unique opportunity to connect with customers in new and more profitable ways. Capturing the promotional power of statements requires a new mindset; one that embraces the tremendous opportunity statements provide to communicate, cross-sell and reinforce brand experience. Here are a few factors to consider:
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Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted appointment with every customer. Unlike most junk-mail, customer statements get noticed, they get read, and they rarely wind up in the recycle bin. Indeed, companies that overlook the promotional power of customer statements overlook a tremendous opportunity to communicate, cross-sell and reinforce brand experience.
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‘Tis the season to make predictions for the coming year ahead, and we did our own in our last post with our predictions for 2015. Now we would like to take a moment to reflect on a few of our accomplishments from last year.
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It’s been a busy year for professionals in the document processing and customer communications industry. With the rise of multi-channel customer communications and rapid transition from legacy document generation systems, the industry is in an exciting state of evolution and possibility. No doubt, technologies and approaches will evolve even further in 2015, bringing a new set of strategies and opportunities to look forward to. Here are our predictions for the coming year in the form of three big trends to watch out for.
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There is a lot of buzz about “Transpromo” these days – the concept of customizing bills and statements with personalized and targeted messages aimed at attracting existing customers with additional products and services. Experts extol the virtues of one-to-one documents that capitalize on the knowledge collected about customers. The idea is that by including personalized marketing content you can transform boring bills and statements into a beneficial marketing tool.
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Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to keep things simple with this straightforward philosophy: Whenever you communicate with your customers, you have a unique opportunity to expand and extend each “appointment” to include a more deeply relevant and more satisfying customer experience.
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