DocOrigin Archives - Page 9 of 10

Transactional Marketing – Make the Most of Each Customer “Appointment”

Posted on October 30, 2014

Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to this straightforward philosophy: Whenever you communicate with your customers you have a unique opportunity to expand and extend each “appointment” to include a more deeply relevant and more satisfying customer experience.

Five Tips for Building Lasting Customer Relationships

Posted on October 15, 2014

The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships.…

Document Agility is Critical for Health Insurers

Posted on September 30, 2014

By Kevin Craine It’s hard to believe that it was more than four years ago that President Obama finally signed the Patient Protection and Affordability Act (H.R. 3590) – also known as “Obamacare.” While pundits on the right and left continue to argue the potential implications, one thing is clear: the business of health insurance has changed dramatically. The elimination of pre-existing conditions, the expansion of Medicare into rural areas, and broader coverage for both young adults and early retirees are just a few of the impacts. Through it all, the demand for transparency and tighter medical loss ratio requirements continues to transform the way the industry does business.

BMS Direct Replaces System 1032 with DocOrigin

Posted on September 16, 2014

For more than 20 years we’ve been working with market leaders from a variety of industries. We’re proud of our partnerships with organizations in financial services, government, healthcare, manufacturing and more. Today we are happy to announce yet another fantastic partnership, this time with BMS Direct, a leading provider of billing, statement and invoice processing for utilities in Virginia, West Virginia, Maryland and beyond. BMS needed to replace older, end-of-life systems and they recently selected DocOrigin 3.0 to support the migration.

Common Correspondence and Customer Loyalty

Posted on August 31, 2014

Companies spend millions to attract new customers. After all, every company must continually gain new customers and expand market share. But gaining new customers is only part of the equation for long-term success; organizations must also retain repeat customers in order to survive. As a result, more and more companies are focusing their attention on boosting customer loyalty…and finding out that it’s not easy.

Retaining Customers with Everyday Documents

Posted on August 16, 2014

Much of the focus in marketing these days centers on the act of acquiring new customers. Certainly, any business must continually capture new customers in order to sustain growth and survive. But it costs a lot to attract and land a new customer – in fact, six to seven times more than it does to sell to an existing one. So while landing a new customer is important, more and more CMOs are recognizing that real bottom line growth requires selling to your best customers…. the ones you already have.

Everyday Documents Do the Most

Posted on July 31, 2014

Consumers are bombarded with an overwhelming amount of marketing content. Between television, radio, the web, social media, and more, experts tell us that we’re hit with over 5,000 marketing messages each and every day. And in our over-saturated, media-intense world, only select few ever rise above the din of competitive content to grab our attention. With all of this competition, how can you hope to get your message through?

Selling More to Your Best Customers…The Ones You Already Have

Posted on July 15, 2014

Experts tell us that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. Indeed, the probability of selling to an existing customer is somewhere between 60 – 70% whereas the probability of selling to a new prospect is only about 5%. So it just makes good business sense to look for ways to sell to your best customers…the ones you already have.

Is White Space a Wasted Opportunity?

Posted on June 30, 2014

Companies spend millions of dollars to send millions of customer statements each and every month. While the stats and numbers can vary, let’s assume that it costs your company approximately one dollar to print a simple, one page statement. Then add to that the cost of an envelope and the postage; another dollar or so, give or take. Now multiply that $2.00 by the number of mail pieces that go out the door each month and my guess is that your company now has invested a significant amount of money into this routine customer communications process. So the question becomes: is that investment simply a lost cost, or are you wasting an important opportunity to build revenue instead?

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