by Steve Luke | Nov 15, 2022 | Blog, Customer Communications, Distribution
Study after study confirms that personalized marketing communications are more effective than generic messages. A study by global research firm Accenture, for example, found 91% of consumers are more likely to shop with brands that know them and provide relevant...
by Steve Luke | Oct 25, 2022 | Blog, Customer Communications, Distribution
Good news: Inkjet printers are fast, which is great for productivity! But it’s challenging to generate enough work to keep these digital devices running at optimal speeds—especially when outputting a lot of smaller jobs. With a software assist, however,...
by Steve Luke | Sep 19, 2022 | Blog, Customer Communications
Efficient document management has become a hallmark of a well-run enterprise. When businesses create documents meant for external audiences or internal consumption, they must do a good job of communicating and realizing the goals the business means to achieve. Until...
by Steve Luke | Aug 9, 2022 | Blog, Document Generation
Many organizations are required to include pages of legal text and regulation notices as part of a set of documents they share with their customers. The content of these pages may be created outside the organization that is creating the messaging. The “home-created”...
by Steve Luke | Jun 21, 2022 | Blog, Document Generation
Change is a constant of corporate and business life. This is especially true of staff, who come and go with predictable regularity. Companies can easily manage the news of some staff changes in internal company memos. Other employee moves, such as leader changeovers...
by Steve Luke | Apr 5, 2022 | Blog, Document Generation
Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of white space has the...
by Steve Luke | Jan 11, 2022 | Blog, Document Generation
We live in an interconnected world and conduct business in a sprawling global economy. While English has become the international language of business, it’s not the language of consumers everywhere. The linguistic landscape is quite broad. If your company wants to...
by Steve Luke | Nov 30, 2021 | Blog
The pandemic has upended just about everything. We hear that so often, it’s almost become trite. It is, nevertheless, all too true. New rules of engagement have altered our work, entertainment, education, and family interactions. The impact on consumer behavior has...
by Steve Luke | Nov 12, 2021 | Blog
Mergers and acquisitions are based on the expectations of stronger market position, growth, and cost savings. But after the deals have been inked and signed, then begins the actual logistical work or forging two companies together: sales teams, personnel, offices, and...
by Steve Luke | Jul 6, 2021 | Banking, Blog, Customer Communications, Distribution, Document Generation, Education, Finance, Government, Healthcare, Insurance, Logistics, Manufacturing, Telco, Uncategorized, Universal Accessibility
Do you work in the document industry? Ever try to explain your job to friends and relatives outside the document business? It’s not easy. Most people don’t understand what it takes to produce and deliver the documents they rely upon to do business and correspond. But...
by Steve Luke | Jun 8, 2021 | Banking, Blog, Customer Communications, Distribution, Document Generation, Education, Finance, Government, Healthcare, Insurance, Logistics, Manufacturing, Telco, Universal Accessibility
Marketing professionals know that a personalized and relevant direct mail offer produces the best response and conversion. Integrating promotional messages into a transactional document such as a statement produces an outstanding response because recipients almost...
by Steve Luke | May 6, 2021 | Banking, Blog, Customer Communications, Distribution, Document Generation, Education, Finance, Government, Healthcare, Insurance, Logistics, Manufacturing, Telco, Universal Accessibility
On-demand printing for production, packing, or shipping is the standard operating procedure in today’s just-in-time environment. Without it, an organization has little choice but to stock pre-printed items or manually produce labels, packing slips, and other...
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