Keep IT Out of Your Documents

Keep IT Out of Your Documents

Efficient document management has become a hallmark of a well-run enterprise. When businesses create documents meant for external audiences or internal consumption, they must do a good job of communicating and realizing the goals the business means to achieve. Until...
Take Me to Your (New) Leader

Take Me to Your (New) Leader

Change is a constant of corporate and business life. This is especially true of staff, who come and go with predictable regularity. Companies can easily manage the news of some staff changes in internal company memos. Other employee moves, such as leader changeovers...
Reclaim That White Space!

Reclaim That White Space!

Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of white space has the...
Doing the Translation Tango

Doing the Translation Tango

We live in an interconnected world and conduct business in a sprawling global economy. While English has become the international language of business, it’s not the language of consumers everywhere. The linguistic landscape is quite broad. If your company wants to...
Returning to “Normal” — Not the Best Strategy

Returning to “Normal” — Not the Best Strategy

The pandemic has upended just about everything. We hear that so often, it’s almost become trite. It is, nevertheless, all too true. New rules of engagement have altered our work, entertainment, education, and family interactions. The impact on consumer behavior has...
Ode to a Document

Ode to a Document

Do you work in the document industry? Ever try to explain your job to friends and relatives outside the document business? It’s not easy. Most people don’t understand what it takes to produce and deliver the documents they rely upon to do business and correspond. But...
Is Your Data Driven Marketing Solution Really Personalizing the Offers?

Is Your Data Driven Marketing Solution Really Personalizing the Offers?

Marketing professionals know that a personalized and relevant direct mail offer produces the best response and conversion. Integrating promotional messages into a transactional document such as a statement produces an outstanding response because recipients almost...
Hurry Up and Print the Labels!

Hurry Up and Print the Labels!

On-demand printing for production, packing, or shipping is the standard operating procedure in today’s just-in-time environment. Without it, an organization has little choice but to stock pre-printed items or manually produce labels, packing slips, and other...