by Steve Luke | Apr 5, 2022 | Blog, Document Generation
Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of white space has the...
by Steve Luke | Jan 11, 2022 | Blog, Document Generation
We live in an interconnected world and conduct business in a sprawling global economy. While English has become the international language of business, it’s not the language of consumers everywhere. The linguistic landscape is quite broad. If your company wants to...
by Steve Luke | Nov 30, 2021 | Blog
The pandemic has upended just about everything. We hear that so often, it’s almost become trite. It is, nevertheless, all too true. New rules of engagement have altered our work, entertainment, education, and family interactions. The impact on consumer behavior has...
by Steve Luke | Nov 12, 2021 | Blog
Mergers and acquisitions are based on the expectations of stronger market position, growth, and cost savings. But after the deals have been inked and signed, then begins the actual logistical work or forging two companies together: sales teams, personnel, offices, and...
by Steve Luke | Jul 6, 2021 | Banking, Blog, Customer Communications, Distribution, Document Generation, Education, Finance, Government, Healthcare, Insurance, Logistics, Manufacturing, Telco, Uncategorized, Universal Accessibility
Do you work in the document industry? Ever try to explain your job to friends and relatives outside the document business? It’s not easy. Most people don’t understand what it takes to produce and deliver the documents they rely upon to do business and correspond. But...
by Steve Luke | Jun 8, 2021 | Banking, Blog, Customer Communications, Distribution, Document Generation, Education, Finance, Government, Healthcare, Insurance, Logistics, Manufacturing, Telco, Universal Accessibility
Marketing professionals know that a personalized and relevant direct mail offer produces the best response and conversion. Integrating promotional messages into a transactional document such as a statement produces an outstanding response because recipients almost...
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