Our Predictions for 2015

It’s been a busy year for professionals in the document processing and customer communications industry.  With the rise of multi-channel customer communications and rapid transition from legacy document generation systems, the industry is in an exciting state of evolution and possibility. No doubt, technologies and approaches will evolve even further in 2015, bringing a new set of strategies and opportunities to look forward to. Here are our predictions for the coming year in the form of three big trends to watch out for.

 The Rise of Multi-Channel Message Targeting

The industry has been talking about customer touch points for some time now, but 2015 will be the year that requires us to communicate seamlessly across each and every one to continually improve the brand experience. Brand to consumer conversations no longer involve simply sending a statement or an email. Consumer interactions will become increasingly conversational across a combination of interactions and channels. As a result, multi-channel message targeting will become a key component in making that conversation truly personalized.

Mobile Marketing Makes a Mark

Mobile marketing is a huge opportunity if you are agile enough to respond to the needs of the market. 58 percent of American adults use a smartphone, over 40 percent own a tablet, and mobile computing grew by over 80 percent just last year alone. Indeed, there are more smartphones out there in the world than there are personal computers; and these numbers are set to double over the next few years. In 2015, we see the integration of mobile and traditional customer communications as a vast opportunity to take advantage of these high adoption and consumption levels. Bridging the gap between paper and digital media with next-generation solutions will be key to success in the new marketplace.

Marketing Automation is a Must

While marketing automation is nothing new, 2015 will be the year that organizations begin to embrace true automation. Consumers are tired of irrelevant offers being pushed to them without much thought or strategy behind the communication. For example, sending retirement planning information to a 27 year old customer may not make much of a splash, but send the same offer to customers aged between 45 and 60 and you’ll see more beneficial results. Thoughtfully controlling what information is going to which customer segment and automating that process is a hugely valuable step toward making the most of your customer communications.

Seize the Year

You’ve heard the saying Carpe Diem – we say “Seize the Year!” Next-generation document solutions are needed and it is our job to respond. We’re here to help you take advantage of targeted customer communications in 2015 without the complexity and roadblocks to success. Contact us today to learn more about how DocOrigin can help you make it happen.