customer engagement Archives - Page 7 of 8

We’re Working for Enterprise Organizations Everywhere

Posted on November 1, 2015

While some solution providers focus on a single industry vertical, we’ve built our expertise working with them all. For more than twenty years, we’ve been providing technology and solutions for financial service organizations, government agencies, healthcare and insurance providers, manufacturing, telco, logistics and more. And each of our engagements are designed to meet the most demanding needs of business today. Everything from streamlining a single department’s workflow to automating the largest global enterprise document generation environment; our solutions manage and optimize business-critical documents quickly, easily and affordably. Here’s how we help: Top Performance It is not uncommon for large enterprise organizations to have multiple document generation systems, each with an isolated purpose and workflow. Often these systems are antiquated and out of date. At Eclipse, we help you consolidate and streamline cumbersome document generation processes that cost you money, effort and time. Top Tools and Solutions We develop and work with some of the most advanced software solutions available, including DocOrigin, an innovative and intuitive software solution for designing and generating dynamic business documents. Originally developed by the people who created the JetForm/Adobe Central Pro Output Server products, DocOrigin was built from the ground up to easily integrate with legacy and line-of-business systems and utilize existing data sources. Top Communications Our solutions and approaches help you engage with your customers, employees and partners with clear, concise and professional documents that can be customized for every circumstance. And, you can easily meet the rising demand for paperless statements and correspondence via email or the web using built in multi-channel communications capabilities. We help you provide documents to each recipient on the desired devices or in the preferred format no matter what medium you use. Enterprise organizations count on us for the most innovative solutions and highest levels of expertise available. Contact us today to learn more about how we can help, or just call us today at 678.408.1245.

The Eclipse Factor

Posted on October 15, 2015

At Eclipse Corp., we’ve been helping industry leaders from manufacturing, healthcare, telecommunications, pharmaceutical, insurance and financial services implement and manage some of the most effective enterprise document generation strategies in place today. Indeed, for more than two decades we’ve worked with a vast array of enterprise clients and our solutions are trusted and proven in the most demanding environments. While some solution providers focus on a single industry vertical, we’ve built our expertise working with them all and serving as an integral factor in their ongoing success.

Moving to the Next Generation of Document Generation

Posted on October 1, 2015

No matter what market or industry, enterprise operations depend on efficient and effective document generation. In fact, pick any important business process and you can bet that the workflow depends on documents. But as technology evolves and business needs change, so must the systems that generate and manage enterprise documents. Antiquated solutions are no longer adequate for today’s enterprise. As older, end-of-life systems like JetForm and Adobe Central are retired, it is important to select a suitable replacement solution that will ensure the ability to create, deliver and manage high-value customer correspondence that will meet the needs of modern businesses.

Making the Most of Each “Customer Appointment”

Posted on September 16, 2015

Marketing today is all about engaging customers and building brand loyalty. You’ve got to keep customers coming back for more. But it’s not easy to reach your customers when they are bombarded with thousands of marketing messages each day through TV, radio, social media, and so forth. Most of us tune out the hype and clutter. How can you rise above the din of competitive messages to be heard? One way is by making the most of routine transactional documents like invoices, statements, confirmations and account notices. These communications provide a very important ‘customer appointment’ that is often overlooked as a marketing tool. Research tells us that more than 90% of customers open their bills and statements – and most spend one to three seconds reviewing the content. When you consider that email marketing response rates typically fall below 1%, the hidden power of printed transactional documents becomes clear.

Removing the Roadblocks to Personalization

Posted on August 15, 2015

Stacks of statistics point to the dramatic benefits that companies from all industries can achieve by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems, and specialized expertise. At Eclipse, we believe in a more agile, more responsive, and less costly approach through systems and solutions that enable business users to implement and manage highly personalized and targeted communications without the need for extensive programming or IT support.

Breathe New Life into Your Statements

Posted on August 1, 2015

The time has come for marketers to reevaluate the marketing value of routine customer correspondence. Despite astonishing advances in technology, many organizations continue to issue thousands and thousands of pages of invoices, statements, confirmations and other customer-facing documents that don’t look much different than they did 30 years ago. But let’s face it, the days of boring customer statements are over. Advances in digital printing and innovations in data-driven personalization have changed the playing field by unlocking new tools that can transform plain old statements into a vital marketing tools that reach and relate to customers in new and more profitable ways.

Power-Up the Promotional Power of Customer Statements

Posted on July 14, 2015

For years, customer statements have been overlooked as a back-office burden. However, today’s organizations are recognizing that routine customer correspondence offers a unique opportunity to connect with customers in new and more profitable ways and are indeed vital and viable tools for marketing. Powering-up the promotional power of statements requires a new mindset, however; one that embraces the tremendous opportunity statements provide to communicate, cross-sell and reinforce brand experience. Here are a few factors to consider:

What is the State of your Statements?

Posted on June 29, 2015

Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted appointment with every customer. Unlike most junk-mail, customer statements get noticed, they get read, and they rarely wind up in the recycle bin. Indeed, companies that overlook the promotional and relation-building power of customer statements overlook a tremendous opportunity to communicate, cross-sell and reinforce brand experience.

Four Powerful Tips to Keep Customers Forever

Posted on June 15, 2015

The idea of a “Forever Customer” is one that is getting a lot of attention these days, and for good reason. A repeat customer spends 67% more than a new one, so working to improve customer loyalty and repeat sales makes good business sense. But keeping customers forever goes beyond simply selling to them again. What you hope to achieve is a customer that becomes a brand advocate who continuously comes back for more and is liberal with referrals to colleagues, friends and family.

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