Blog

Removing the Roadblocks to Personalization

Stacks of statistics point to the dramatic benefits that companies from all industries can achieve by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems, and specialized expertise. At Eclipse, we believe in a more agile, more responsive, and less costly approach through systems and solutions that enable business users to implement and manage highly personalized and targeted communications without the need for extensive programming or IT support.

Take Control

As many users will tell you, making even the simplest change to a legacy document, like an invoice or a statement, can take weeks or months and cost thousands. And making significant changes or improvements is often out of reach of a typical business user. Our flagship tool, DocOrigin, removes that roadblock by letting you create personalized messages and customized content using text and graphics without requiring IT.  You control the entire development lifecycle for all customer communications and more easily manage variations and versions in even the most complex enterprise environment.

Multi-Channel

Whether you want to communicate in print, or use online, mobile or social media, it is important to adopt systems and solutions that make it easy – not more difficult – to reach customers with multi-channel communications. We approach each engagement with the goal of enabling business users and marketing specialists with the ability to easily set up personalized and targeted messaging for use across multiple communications and channels – without the need for extensive IT support. And once the content has been created, front-line knowledge workers can deliver messages to your customers based on their behaviors, preferences, or demographics with business rules in plain language. In short, you don’t have to be a programmer to deliver the right message to the right customer, in the right media.

Next Steps 

Now you can more effectively compete in a world awash in multi-media marketing messages with highly targeted, relevant and personalized customer communications that cut through the clutter of competing campaigns. Now you can improve your outreach to new customers and boost your relationship with existing customers with more personal, relevant and targeted communications. DocOrigin is an innovative and intuitive software solution for designing and generating dynamic business documents. We can help you remove the roadblocks to personalization and level the playing field with your competition. Click here to learn more today, or call 678.408.1245.