Companies spend millions to attract new customers. After all, every company must continually gain new customers and expand market share. But gaining new customers is only part of the equation for long-term success; organizations must also retain repeat customers in order to survive. As a result, more and more companies are focusing their attention on boosting customer loyalty…and finding out that it’s not easy.
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Much of the marketing focus these days is on acquiring new customers. Every business must acquire new customers in order to survive. But did you know that it costs six to seven times more to land a new customer than it does to sell to existing one? Getting new customers is important, but more and more organizations are recognizing that real bottom-line growth requires selling to your best customers – the ones you already have.
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It’s no secret that we live in a media-saturated world. Between television, radio, the Internet and social media, experts tell us that we’re hit with more than 5,000 marketing messages each and every day. As a result, most consumers simply tune out; ignoring the great majority of marketing messages competing for their attention. In our over-saturated, media-intense world, only select few marketing messages ever rise above the din of competitive content to grab our attention.
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Did you know that the probability of selling to an existing customer is somewhere between 60 to 70 percent, whereas the probability of selling to a new prospect is only about five percent? Indeed, studies show that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. At Eclipse, we’re experts at finding new ways to sell to your best customers…the ones you already have.
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Pick any important business process and you can bet that the workflow depends on documents. No matter what market or industry, enterprise operations depend on efficient and effective document generation. But as technology evolves and business needs change, so must the systems that generate and manage enterprise documents.
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Companies in all industries can achieve dramatic results by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems, and specialized expertise. That is why we developed DocOrigin, an innovative and intuitive software solution for designing and generating highly dynamic and personalized customer communications. Whether you need to produce large volumes of invoices or statements, or a single customer letter, DocOrigin gives you the platform to do it, easily and affordably.
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The time has come to take a fresh look at customer statements as more vital and valuable marketing tools. Let’s face it, the days of boring, black and white customer statements are over. Advances in digital printing and innovations in data-driven personalization have changed the playing field by unlocking new tools and integrated approaches that can transform plain old statements into a vital marketing tools that reach and relate to customers in new and more profitable ways.
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Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to keep things simple with this straightforward philosophy: Whenever you communicate with your customers, you have a unique opportunity to expand and extend each “appointment” to include a more deeply relevant and more satisfying customer experience.
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