Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted appointment with every customer. Unlike most junk-mail, customer statements get noticed, they get read, and they rarely wind up in the recycle bin. Indeed, companies that overlook the promotional and relation-building power of customer statements overlook a tremendous opportunity to communicate, cross-sell and reinforce brand experience.
Customer Acquisition vs. Customer Experience
Organizations spend millions to attract new customers with beautifully designed marketing campaigns, but old-school statements typically do very little to reinforce the experience once they’re on board. The fact is that many companies continue to print and mail monthly statements that don’t look much different from those produced 30 years ago; serving to continually erode brand perception and customer loyalty. However, advances in digital color and data-driven printing have changed the playing field by unlocking new tools and integrated approaches that can transform plain old statements into a vital marketing tools that reach and relate to customers in new and more profitable ways.
What Kind of Statement Do You Make?
Statements are one way to rise above the din of competitive messages. Studies show that 98 percent of consumers pick up their mail the day it’s delivered and spend on average between one and three minutes viewing their statements. As a result, statements get noticed. Why not take full advantage of each “monthly appointment” with your customers? Statements provide a unique and often overlooked opportunity for marketers to connect with customers to extend the brand experience and leverage untapped up-sell and cross-sell opportunities.
Time for a Fresh Look
The time has come to take a fresh look at customer statements as important marketing tools. At Eclipse Corp, we’re experts at enterprise document generation and we help companies just like yours capitalize on the latest technologies and strategies for customer communications. One example is our tool of choice: DocOrigin; an innovative and intuitive software solution for designing and generating dynamic business documents. DocOrigin handles your business-critical requirements quickly, easily, and affordably, and best of all, it can level the playing field with your competition. Click here to learn more today, or call 678.408.1245.