Making the Most of Each “Customer Appointment”
Marketing today is all about engaging customers and building brand loyalty. You’ve got to keep customers coming back for more. But it’s not easy to reach your customers when they
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Removing the Roadblocks to Personalization
Stacks of statistics point to the dramatic benefits that companies from all industries can achieve by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when
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Breathe New Life into Your Statements
The time has come for marketers to reevaluate the marketing value of routine customer correspondence. Despite astonishing advances in technology, many organizations continue to issue thousands and thousands of pages
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Power-Up the Promotional Power of Customer Statements
For years, customer statements have been overlooked as a back-office burden. However, today’s organizations are recognizing that routine customer correspondence offers a unique opportunity to connect with customers in new and
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What is the State of your Statements?
Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted
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Four Powerful Tips to Keep Customers Forever
The idea of a “Forever Customer” is one that is getting a lot of attention these days, and for good reason. A repeat customer spends 67% more than a new
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Are Your Customers Loyal to your Brand?
Companies spend millions to attract new customers. After all, every company must continually gain new customers and expand market share. But gaining new customers is only part of the equation
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Make More from Your Best Customers
Much of the marketing focus these days is on acquiring new customers. Every business must acquire new customers in order to survive. But did you know that it costs six
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Overcome the Chatter of Competing Messages
It’s no secret that we live in a media-saturated world. Between television, radio, the Internet and social media, experts tell us that we’re hit with more than 5,000 marketing messages each
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