Customer Loyalty Pays
Did you know that the probability of selling to an existing customer is somewhere between 60 to 70 percent, whereas the probability of selling to a new prospect is only about five percent? Indeed,
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Welcome to the Next Generation of Document Generation
Pick any important business process and you can bet that the workflow depends on documents. No matter what market or industry, enterprise operations depend on efficient and effective document generation.
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The Power of Personalized Customer Communications
Companies in all industries can achieve dramatic results by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems,
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Customer Statements as Vital and Valuable Marketing Tools
The time has come to take a fresh look at customer statements as more vital and valuable marketing tools. Let’s face it, the days of boring, black and white customer
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Statements Are a Secret Weapon for Marketing Success
For years, customer statements have been regarded as a back office burden. But today, organizations are recognizing that customer statements offer a unique opportunity to connect with customers in new
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Make a Statement with Your Statements
Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted
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Transactional Marketing – Keep It Simple
Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction
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Transactional Marketing – Make the Most of Each Customer “Appointment”
Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction
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