Much of the marketing focus these days is on acquiring new customers. Every business must acquire new customers in order to survive. But did you know that it costs six to seven times more to land a new customer than it does to sell to existing one? Getting new customers is important, but more and more organizations are recognizing that real bottom-line growth requires selling to your best customers – the ones you already have.
Keeping Customers Boosts the Bottom Line
Every business, from a multinational bank to a local bakery, needs to ensure that customers are happy and that they keep coming back for more. Indeed, customer satisfaction and loyalty are critical success factors for every organization regardless of the size and or type of business. Keeping your existing customers engaged has an immediate financial impact, even before you up-sell or cross-sell a single item. Studies show that a 2% increase in customer retention has the same effect as decreasing costs by 10%. And a 5% reduction in the customer defection rate can increase profits by as much as 95%.
Retain Customers with Routine Documents
Retaining customers can pay, but how do you do it? One way is with the routine customer documents that you send every day. Statements, acknowledgments, invoices, account summaries, notifications – these are just a few of the many customer-facing documents that are sent to customers each and every day. Despite the fact that companies send thousands and thousands of pages of customer correspondence, these routine documents are often overlooked in the bigger marketing mix, and have for years been designed and issued with relatively little thought behind the marketing value. We’re here to change all that.
Everyday Improvement
At Eclipse, we pioneered the idea of retaining customers with everyday documents. Our flagship solution, DocOrigin, was built from the ground up to enable business units, marketing specialists and IT departments to work together on a common platform to improve customer-facing documents in order to save money, increase effectiveness and boost the value of each customer engagement. If you thought it was too difficult or complex to add targeted content, relevant messaging and coordinated campaign management to your old school transactional documents, it’s time to think again. We make it possible and affordable with DocOrigin. Contact us today to learn more.