Power-Up the Promotional Power of Customer Statements
For years, customer statements have been overlooked as a back-office burden. However, today’s organizations are recognizing that routine customer correspondence offers a unique opportunity to connect with customers in new and more profitable ways and are indeed vital and viable tools for marketing. Powering-up the promotional power of statements requires a new mindset, however; one that embraces the tremendous opportunity statements provide to communicate, cross-sell and reinforce brand experience. Here are a few factors to consider:
Read More