CRM Archives - Page 6 of 8 - Eclipse Corporation

Common Correspondence and Customer Experience

Posted on February 2, 2016

“Customer Experience” is the new buzz-word these days…and for good reason. In a world where everyone is connected 24/7 to information, and each other, one disgruntled customer can quickly spread the word about their experience. And what customers say about you and your company has a direct influence on your perception in the marketplace. As a result, C-level decision-makers are turning their attention to ways to build and sustain a superior customer experience.

We’re Starting Off 2016 with a Bang!

Posted on January 4, 2016

It’s looking like 2016 is going to be a great year for us. We’re proud to announce that more than 1,500 JetForm Central installs were replaced with DocOrigin Software in 2015! This surpassed our sales forecast; enterprise license sales in 2015 grew 220%. In addition, several multi-year OEM and enterprise license agreements were signed during the year.

Make Communicating with Customers Routine

Posted on December 16, 2015

We are all bombarded with content. Experts tell us that we’re hit with more than 5,000 marketing messages each and every day. Between television, radio, the web, social media, and more, we live in an over-saturated, media-intense world. As a result, only select few messages ever rise above the din of competitive content to grab our attention. So the question becomes: How can you hope to get your message through?

Your Existing Customers Are Your Best Customers

Posted on December 1, 2015

Ways to make more from the relationship Did you know that your best customers are your existing customers? Experts tell us that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. Indeed, the probability of selling to an existing customer is somewhere between 60 – 70% whereas the probability of selling to a new prospect is only about 5%. So it just makes good business sense to look for ways to sell to your best customers…the ones you already have. Extend Customer Value One way to do that is by using routine customer documents that you already send to up-sell, cross-sell and boost brand loyalty. Many companies invest heavily in marketing campaigns and sales strategies designed to acquire a new customer, while at the same time doing very little to extend the value of that customer once they are on board. Make the Most of Messaging For years routine customer correspondence has been issued with relatively little thought to the strategic intelligence behind their design and messaging. Things like monthly customer statements or account summaries are rarely considered key marketing assets, but they should be. One recent study by research firm InfoTrends found that transactional documents are opened and read by 90% of recipients. What other form of marketing communication can claim that kind of customer-open rate? Increase Customer Retention CMOs are waking up to the value provided by routine customer-facing transactional documents, because they can be utilized as powerful tools to boost customer experience as well. Studies show that a 5% reduction in the customer defection rate can increase profits by as much as 95%. CFOs are jumping on board too, since a 2% increase in customer retention has the same effect as decreasing costs by 10%. A New Routine At Eclipse, we pioneered the use of routine customer documents like bills, statements and notices to sell more and improve customer experience. Our flagship product DocOrigin has a number of advanced tools and capabilities to make it happen, like the ability to use open white space and dynamic messaging to present targeted campaigns and relevant content that will make a difference. Contact us today to learn more.

We’re Working for Enterprise Organizations Everywhere

Posted on November 1, 2015

While some solution providers focus on a single industry vertical, we’ve built our expertise working with them all. For more than twenty years, we’ve been providing technology and solutions for financial service organizations, government agencies, healthcare and insurance providers, manufacturing, telco, logistics and more. And each of our engagements are designed to meet the most demanding needs of business today. Everything from streamlining a single department’s workflow to automating the largest global enterprise document generation environment; our solutions manage and optimize business-critical documents quickly, easily and affordably. Here’s how we help: Top Performance It is not uncommon for large enterprise organizations to have multiple document generation systems, each with an isolated purpose and workflow. Often these systems are antiquated and out of date. At Eclipse, we help you consolidate and streamline cumbersome document generation processes that cost you money, effort and time. Top Tools and Solutions We develop and work with some of the most advanced software solutions available, including DocOrigin, an innovative and intuitive software solution for designing and generating dynamic business documents. Originally developed by the people who created the JetForm/Adobe Central Pro Output Server products, DocOrigin was built from the ground up to easily integrate with legacy and line-of-business systems and utilize existing data sources. Top Communications Our solutions and approaches help you engage with your customers, employees and partners with clear, concise and professional documents that can be customized for every circumstance. And, you can easily meet the rising demand for paperless statements and correspondence via email or the web using built in multi-channel communications capabilities. We help you provide documents to each recipient on the desired devices or in the preferred format no matter what medium you use. Enterprise organizations count on us for the most innovative solutions and highest levels of expertise available. Contact us today to learn more about how we can help, or just call us today at 678.408.1245.

The Eclipse Factor

Posted on October 15, 2015

At Eclipse Corp., we’ve been helping industry leaders from manufacturing, healthcare, telecommunications, pharmaceutical, insurance and financial services implement and manage some of the most effective enterprise document generation strategies in place today. Indeed, for more than two decades we’ve worked with a vast array of enterprise clients and our solutions are trusted and proven in the most demanding environments. While some solution providers focus on a single industry vertical, we’ve built our expertise working with them all and serving as an integral factor in their ongoing success.

Moving to the Next Generation of Document Generation

Posted on October 1, 2015

No matter what market or industry, enterprise operations depend on efficient and effective document generation. In fact, pick any important business process and you can bet that the workflow depends on documents. But as technology evolves and business needs change, so must the systems that generate and manage enterprise documents. Antiquated solutions are no longer adequate for today’s enterprise. As older, end-of-life systems like JetForm and Adobe Central are retired, it is important to select a suitable replacement solution that will ensure the ability to create, deliver and manage high-value customer correspondence that will meet the needs of modern businesses.

Making the Most of Each “Customer Appointment”

Posted on September 16, 2015

Marketing today is all about engaging customers and building brand loyalty. You’ve got to keep customers coming back for more. But it’s not easy to reach your customers when they are bombarded with thousands of marketing messages each day through TV, radio, social media, and so forth. Most of us tune out the hype and clutter. How can you rise above the din of competitive messages to be heard? One way is by making the most of routine transactional documents like invoices, statements, confirmations and account notices. These communications provide a very important ‘customer appointment’ that is often overlooked as a marketing tool. Research tells us that more than 90% of customers open their bills and statements – and most spend one to three seconds reviewing the content. When you consider that email marketing response rates typically fall below 1%, the hidden power of printed transactional documents becomes clear.

Breathe New Life into Your Statements

Posted on August 1, 2015

The time has come for marketers to reevaluate the marketing value of routine customer correspondence. Despite astonishing advances in technology, many organizations continue to issue thousands and thousands of pages of invoices, statements, confirmations and other customer-facing documents that don’t look much different than they did 30 years ago. But let’s face it, the days of boring customer statements are over. Advances in digital printing and innovations in data-driven personalization have changed the playing field by unlocking new tools that can transform plain old statements into a vital marketing tools that reach and relate to customers in new and more profitable ways.

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