Four Powerful Tips to Keep Customers Forever
The idea of a “Forever Customer” is one that is getting a lot of attention these days, and for good reason. A repeat customer spends 67% more than a new
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Are Your Customers Loyal to your Brand?
Companies spend millions to attract new customers. After all, every company must continually gain new customers and expand market share. But gaining new customers is only part of the equation
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Make More from Your Best Customers
Much of the marketing focus these days is on acquiring new customers. Every business must acquire new customers in order to survive. But did you know that it costs six
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Overcome the Chatter of Competing Messages
It’s no secret that we live in a media-saturated world. Between television, radio, the Internet and social media, experts tell us that we’re hit with more than 5,000 marketing messages each
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Customer Loyalty Pays
Did you know that the probability of selling to an existing customer is somewhere between 60 to 70 percent, whereas the probability of selling to a new prospect is only about five percent? Indeed,
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Welcome to the Next Generation of Document Generation
Pick any important business process and you can bet that the workflow depends on documents. No matter what market or industry, enterprise operations depend on efficient and effective document generation.
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The Power of Personalized Customer Communications
Companies in all industries can achieve dramatic results by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems,
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Customer Statements as Vital and Valuable Marketing Tools
The time has come to take a fresh look at customer statements as more vital and valuable marketing tools. Let’s face it, the days of boring, black and white customer
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Statements Are a Secret Weapon for Marketing Success
For years, customer statements have been regarded as a back office burden. But today, organizations are recognizing that customer statements offer a unique opportunity to connect with customers in new
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