Make a Statement with Your Statements
Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted
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Looking Back On a Great Year
‘Tis the season to make predictions for the coming year ahead, and we did our own in our last post with our predictions for 2015. Now we would like to take
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Targeting Your Communications without the Complexity
There is a lot of buzz about “Transpromo” these days – the concept of customizing bills and statements with personalized and targeted messages aimed at attracting existing customers with additional
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Transactional Marketing – Keep It Simple
Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction
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Transactional Marketing – Make the Most of Each Customer “Appointment”
Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction
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Five Tips for Building Lasting Customer Relationships
The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships.…
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Document Agility is Critical for Health Insurers
By Kevin Craine It’s hard to believe that it was more than four years ago that President Obama finally signed the Patient Protection and Affordability Act (H.R. 3590) – also known as
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Common Correspondence and Customer Loyalty
Companies spend millions to attract new customers. After all, every company must continually gain new customers and expand market share. But gaining new customers is only part of the equation
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Retaining Customers with Everyday Documents
Much of the focus in marketing these days centers on the act of acquiring new customers. Certainly, any business must continually capture new customers in order to sustain growth and
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