The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships.…
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By Kevin Craine It’s hard to believe that it was more than four years ago that President Obama finally signed the Patient Protection and Affordability Act (H.R. 3590) – also known as
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Companies spend millions to attract new customers. After all, every company must continually gain new customers and expand market share. But gaining new customers is only part of the equation
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Much of the focus in marketing these days centers on the act of acquiring new customers. Certainly, any business must continually capture new customers in order to sustain growth and
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Consumers are bombarded with an overwhelming amount of marketing content. Between television, radio, the web, social media, and more, experts tell us that we’re hit with over 5,000 marketing messages
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Experts tell us that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. Indeed, the probability of
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Eclipse CEO Steve Luke was interviewed recently by writer and podcaster Kevin Craine, and he discussed how DocOrigin has become the solution of choice for organizations looking to replace end-of-life
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At Eclipse, we’ve worked with some of the best, and we are excited about our new partnership with OMI, a cloud-based customer communications provider that’s getting a lot of attention
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There is a lot of talk about personalized customer communications lately, and for good reason. Transactional documents like invoices, statements, confirmations and account notices are the lifeblood of nearly every
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