Pick any important business process and you can bet that the workflow depends on documents. No matter what market or industry, enterprise operations depend on efficient and effective document generation.
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Companies in all industries can achieve dramatic results by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems,
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The time has come to take a fresh look at customer statements as more vital and valuable marketing tools. Let’s face it, the days of boring, black and white customer
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For years, customer statements have been regarded as a back office burden. But today, organizations are recognizing that customer statements offer a unique opportunity to connect with customers in new
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Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted
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‘Tis the season to make predictions for the coming year ahead, and we did our own in our last post with our predictions for 2015. Now we would like to take
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There is a lot of buzz about “Transpromo” these days – the concept of customizing bills and statements with personalized and targeted messages aimed at attracting existing customers with additional
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Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction
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Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction
Read More