The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships.…
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By Kevin Craine It’s hard to believe that it was more than four years ago that President Obama finally signed the Patient Protection and Affordability Act (H.R. 3590) – also known as “Obamacare.” While pundits on the right and left continue to argue the potential implications, one thing is clear: the business of health insurance has changed
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For more than 20 years we’ve been working with market leaders from a variety of industries. We’re proud of our partnerships with organizations in financial services, government, healthcare, manufacturing and more. Today we are happy to announce yet another fantastic partnership, this time with BMS Direct, a leading provider of billing, statement and invoice processing
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Companies spend millions to attract new customers. After all, every company must continually gain new customers and expand market share. But gaining new customers is only part of the equation for long-term success; organizations must also retain repeat customers in order to survive. As a result, more and more companies are focusing their attention on
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Much of the focus in marketing these days centers on the act of acquiring new customers. Certainly, any business must continually capture new customers in order to sustain growth and survive. But it costs a lot to attract and land a new customer – in fact, six to seven times more than it does to
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Consumers are bombarded with an overwhelming amount of marketing content. Between television, radio, the web, social media, and more, experts tell us that we’re hit with over 5,000 marketing messages each and every day. And in our over-saturated, media-intense world, only select few ever rise above the din of competitive content to grab our attention.
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Experts tell us that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. Indeed, the probability of selling to an existing customer is somewhere between 60 – 70% whereas the probability of selling to a new prospect is only about 5%. So
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Companies spend millions of dollars to send millions of customer statements each and every month. While the stats and numbers can vary, let’s assume that it costs your company approximately one dollar to print a simple, one page statement. Then add to that the cost of an envelope and the postage; another dollar or so,
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Eclipse CEO Steve Luke was interviewed recently by writer and podcaster Kevin Craine, and he discussed how DocOrigin has become the solution of choice for organizations looking to replace end-of-life Adobe Central. Luke describes how DocOrigin provides an easy migration while providing advanced capabilities and tools that organizations can use to improve company performance.
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