Do You Believe There Is A Better Way To Work? When Peter Senge’s popular book, “The Fifth Discipline,” appeared in 1990, it was a revelation. Senge went beyond the cheery platitudes of “In Search Of Excellence,” to dissect with a psychologist’s skill, the elements of successful business management, into practices for building what he called “a learning organization.”
Read More
Business intelligence (BI) is a technology-driven process for analyzing data and uncovering actionable insight to help executives, managers and analysts make more informed business decisions. The world of BI embodies a variety of approaches and methodologies, but in the end it’s about enabling organizations with the ability to not only collect data, but also to make use of it in more thoughtful and profitable ways. Organizations from all industries are using BI to accelerate and improve decision making, optimize key business processes and drive new revenue streams.
Read More
The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships. While traditional marketing approaches are primarily transactional in nature, relationship marketing is relational.
Read More
The topic of Document Accessibility is one that is getting a lot of attention these days…and for good reason. More than 21 million people in North America live with a visual impairment. Blindness affects more than 3 million Americans age 40 and over. And according to the National Eye Institute, the number of people who are blind or suffer from vision impairment is projected to double in the next decade.
Read More
At Eclipse Corporation, we have been serving enterprise customers for 24 years. Our team includes the founders and core developers who created and delivered products like FormsPlus/400, JetForm and Adobe Central, PDF Wizard, R-Forms and others. Today, we offer the next generation of document generation in a single software solution we call DocOrigin, which provides everything you need for enterprise labels, forms, and checks.
Read More
Impersonal, mass-produced form letters and bulk-delivered transactional documents no longer meet customer expectations. Today, competitive enterprises must deliver relevant, engaging correspondence – keeping one eye on costs and the other on revenue opportunities. But how do you do it? One way is with our flagship product DocOrigin, an innovative and intuitive software solution for designing and generating dynamic business documents. In short, DocOrigin allows you to leverage the data you already have in legacy systems, along with modern enterprise and customer management systems and other line‐of‐business applications to create and generate high-value documents that move the needle.
Read More
“Marketing” can mean many different things – different techniques, different technologies and different approaches. But in the end it all comes down to the perception of your brand in the eyes of your customers. If it’s positive, you win; if it’s negative, beware. Your company’s brand is your most important marketing asset. This perception is driven by your on-going customer communications and the experience customers have interacting with you. Indeed, this kind of brand perception is much more deeply rooted than simply the appearance of logo or the design of a website; it is the kind of customer sentiment that can mean the difference between growing the business and losing market share.
Read More
We live in a media-saturated world. Experts tell us that we’re hit with more than 5,000 marketing messages each and every day. As a result, most consumers simply tune out; ignoring the great majority of marketing messages competing for their attention. In our over-saturated, media-intense world, only select few marketing messages ever rise above the din of competitive content to grab our attention.
Read More
By GREGORY A GARNER An Intro. You have spoken with the sales person, witnessed a demonstration of the product, and decided to install an evaluation copy of DocOrigin. You have reviewed the sample designs and previewed the sample forms and output. Now, you want to design your own DocOrigin form and generate an actual document. Using DocOrigin Design, you have laid out your form; placed text, graphics and data fields exactly where they need to be. Now. you want to preview a pdf of your new document. However, when you select the Design menu option “PDF Preview,” you realize that you do not have data to preview. Sure, you can use a Design-generated sample file, but it does not have actual company data that you can show your friends and family. It just contains X’s and 0’s.. Plus, it turns out that your company’s line of business software does not provide the type of data file that DocOrigin requires to generate a completed form (i.e. an XML file).
Read More