There is a lot of buzz about “Transpromo” these days – the concept of customizing bills and statements with personalized and targeted messages aimed at attracting existing customers with additional
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Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction
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Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction
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The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships.…
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By Kevin Craine It’s hard to believe that it was more than four years ago that President Obama finally signed the Patient Protection and Affordability Act (H.R. 3590) – also known as
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Experts tell us that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. Indeed, the probability of
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Companies spend millions of dollars to send millions of customer statements each and every month. While the stats and numbers can vary, let’s assume that it costs your company approximately
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Eclipse CEO Steve Luke was interviewed recently by writer and podcaster Kevin Craine, and he discussed how DocOrigin has become the solution of choice for organizations looking to replace end-of-life
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At Eclipse, we’ve worked with some of the best, and we are excited about our new partnership with OMI, a cloud-based customer communications provider that’s getting a lot of attention
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