Transactional Marketing Made Simple
It’s trade show time again, and we often hear concepts like “Transpromo” and “Transactional” and “Relationship Marketing.” These buzz words all seem mysterious and out of reach. We prefer to
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Make the Most of Each Customer “Experience”
Marketing is full of concepts and acronyms. Notions like “Transpromo,” “Relationship Management,” and “Customer Experience,” all attempt to provide clear direction, while often clouding the landscape instead. We prefer this
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Announcing DocOrigin’s Customer Communications Center!
A next generation tool to deliver engaging, cost-effective correspondence The days of impersonal, mass-produced form letters and bulk-mail is over. Boring, static and old-school correspondence no longer meets the needs
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Common Correspondence and Customer Experience
“Customer Experience” is the new buzz-word these days…and for good reason. In a world where everyone is connected 24/7 to information, and each other, one disgruntled customer can quickly spread
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Selling to Your Best Customers….the Ones You Already Have
Much of the focus in marketing these days centers on the act of acquiring new customers. Certainly, any business must continually capture new customers in order to sustain growth and survive.
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We’re Starting Off 2016 with a Bang!
It’s looking like 2016 is going to be a great year for us. We’re proud to announce that more than 1,500 JetForm Central installs were replaced with DocOrigin Software in
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Make Communicating with Customers Routine
We are all bombarded with content. Experts tell us that we’re hit with more than 5,000 marketing messages each and every day. Between television, radio, the web, social media, and more,
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Your Existing Customers Are Your Best Customers
Ways to make more from the relationship Did you know that your best customers are your existing customers? Experts tell us that it costs six to seven times more to
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ERP Systems Are Missing a Critical Piece
By Leslie Conduitt Many businesses have made significant investments in Enterprise Resource Planning (ERP) software, which is used to collect, store, manage and interpret data. However, these companies have underestimated
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