It’s trade show time again, and we often hear concepts like “Transpromo” and “Transactional” and “Relationship Marketing.” These buzz words all seem mysterious and out of reach. We prefer to keep things simple with this straightforward philosophy: Whenever you communicate with your customers, you have a unique opportunity to expand and extend each “appointment” to
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Marketing is full of concepts and acronyms. Notions like “Transpromo,” “Relationship Management,” and “Customer Experience,” all attempt to provide clear direction, while often clouding the landscape instead. We prefer this straightforward philosophy: Whenever you communicate with your customers, you have a unique opportunity to expand and extend each “experience” to foster a more deeply relevant
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A next generation tool to deliver engaging, cost-effective correspondence The days of impersonal, mass-produced form letters and bulk-mail is over. Boring, static and old-school correspondence no longer meets the needs of today’s customers. To remain competitive, enterprises must deliver relevant, engaging correspondence – keeping one eye on costs and the other on revenue opportunities. Now,
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“Customer Experience” is the new buzz-word these days…and for good reason. In a world where everyone is connected 24/7 to information, and each other, one disgruntled customer can quickly spread the word about their experience. And what customers say about you and your company has a direct influence on your perception in the marketplace. As
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Much of the focus in marketing these days centers on the act of acquiring new customers. Certainly, any business must continually capture new customers in order to sustain growth and survive. But it costs a lot to attract and land a new customer — much more than it does to sell to existing one. So while landing
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It’s looking like 2016 is going to be a great year for us. We’re proud to announce that more than 1,500 JetForm Central installs were replaced with DocOrigin Software in 2015! This surpassed our sales forecast; enterprise license sales in 2015 grew 220%. In addition, several multi-year OEM and enterprise license agreements were signed during
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We are all bombarded with content. Experts tell us that we’re hit with more than 5,000 marketing messages each and every day. Between television, radio, the web, social media, and more, we live in an over-saturated, media-intense world. As a result, only select few messages ever rise above the din of competitive content to grab our
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Ways to make more from the relationship Did you know that your best customers are your existing customers? Experts tell us that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. Indeed, the probability of selling to an existing customer is somewhere between
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By Leslie Conduitt Many businesses have made significant investments in Enterprise Resource Planning (ERP) software, which is used to collect, store, manage and interpret data. However, these companies have underestimated the human and financial resources typically required to integrate the new system with their other processes – such as document-based transactions – which allow businesses
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