“Marketing” can mean many different things – different techniques, different technologies and different approaches. But in the end it all comes down to the perception of your brand in the eyes of your customers. If it’s positive, you win; if it’s negative, beware. Your company’s brand is your most important marketing asset. This perception is
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We live in a media-saturated world. Experts tell us that we’re hit with more than 5,000 marketing messages each and every day. As a result, most consumers simply tune out; ignoring the great majority of marketing messages competing for their attention. In our over-saturated, media-intense world, only select few marketing messages ever rise above the din
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By GREGORY A GARNER An Intro. You have spoken with the sales person, witnessed a demonstration of the product, and decided to install an evaluation copy of DocOrigin. You have reviewed the sample designs and previewed the sample forms and output. Now, you want to design your own DocOrigin form and generate an actual document.
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BY LESLIE CONDUITTSenior Document Designer In the past, a company’s forms department was primarily made up of graphic designers who were experts in layout, CAD tools and process management. They worked with other departments such as business analysts and the legal department to define the content of the form; and with programmers to design forms
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It’s been an eventful spring for all of us at Eclipse. Over the years, we have worked with a diverse variety of clients, including leaders from industries such as manufacturing, healthcare, telecommunications, pharmaceutical, insurance and financial services. And all that hard work is starting to show! Here are just a few announcements.
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Did you know that the likelihood of selling to an existing customer is somewhere between 60 and 70%? And that the likelihood of selling to a brand new customer is only about 5%? What’s more, it costs about seven times more to sell to a new customer than it does to sell to an existing one. What this means
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Do you need a new document generation solution to replace your old, end-of-life legacy software? Let’s face it, your documents are often the only touch point you really have with your customers – account statements, invoices and confirmations – these are the transactional documents that drive your business every day. So why rely on prehistoric
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The days of impersonal, mass-produced form letters and bulk-mail are over. Boring, static and old-school correspondence no longer meet the needs of today’s customers. To remain competitive, enterprises must deliver relevant, engaging correspondence – keeping one eye on costs and the other on revenue opportunities.
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Pick any important business process and you can bet that the workflow depends on documents. Indeed, no matter what market or industry, enterprise operations depend on efficient and effective document generation. But as technology evolves and business needs change, so must the systems that generate and manage enterprise documents. DocOrigin is the future of Next
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