customer relationships Archives - Page 8 of 8

Overcome the Chatter of Competing Messages

Posted on April 30, 2015

It’s no secret that we live in a media-saturated world. Between television, radio, the Internet and social media, experts tell us that we’re hit with more than 5,000 marketing messages each and every day. As a result, most consumers simply tune out; ignoring the great majority of marketing messages competing for their attention. In our over-saturated, media-intense world, only select few marketing messages ever rise above the din of competitive content to grab our attention.

Customer Loyalty Pays

Posted on April 16, 2015

Did you know that the probability of selling to an existing customer is somewhere between 60 to 70 percent, whereas the probability of selling to a new prospect is only about five percent? Indeed, studies show that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. At Eclipse, we’re experts at finding new ways to sell to your best customers…the ones you already have.

Welcome to the Next Generation of Document Generation

Posted on March 30, 2015

Pick any important business process and you can bet that the workflow depends on documents. No matter what market or industry, enterprise operations depend on efficient and effective document generation. But as technology evolves and business needs change, so must the systems that generate and manage enterprise documents.

The Power of Personalized Customer Communications

Posted on March 14, 2015

Companies in all industries can achieve dramatic results by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems, and specialized expertise. That is why we developed DocOrigin, an innovative and intuitive software solution for designing and generating highly dynamic and personalized customer communications. Whether you need to produce large volumes of invoices or statements, or a single customer letter, DocOrigin gives you the platform to do it, easily and affordably.

Customer Statements as Vital and Valuable Marketing Tools

Posted on February 27, 2015

The time has come to take a fresh look at customer statements as more vital and valuable marketing tools. Let’s face it, the days of boring, black and white customer statements are over. Advances in digital printing and innovations in data-driven personalization have changed the playing field by unlocking new tools and integrated approaches that can transform plain old statements into a vital marketing tools that reach and relate to customers in new and more profitable ways.

Five Tips for Building Lasting Customer Relationships

Posted on October 15, 2014

The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships.…

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