Marketing Your Brand – One Customer Interaction at a Time
“Marketing” can mean many different things – different techniques, different technologies and different approaches. But in the end it all comes down to the perception of your brand in the eyes of your customers. If it’s positive, you win; if it’s negative, beware. Your company’s brand is your most important marketing asset. This perception is driven by your on-going customer communications and the experience customers have interacting with you. Indeed, this kind of brand perception is much more deeply rooted than simply the appearance of logo or the design of a website; it is the kind of customer sentiment that can mean the difference between growing the business and losing market share.
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