Making the Most of Transactional Communications
There is a lot of talk about personalized customer communications lately, and for good reason. Transactional documents like invoices, statements, confirmations and account notices are the lifeblood of nearly every organization; these documents drive the business workflow that makes any company run. Indeed, customer communications have great scope and importance when you consider the critical role they play in company performance and the vital contribution they can have in building stronger profitability.
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