These Documents Get Read 90% of the Time!
More than nine of 10 transactional documents are read by recipients, according to market research firm InfoTrends. Impressive open rates make them an ideal medium for delivering marketing messages. Savvy marketers are searching for ways to leverage detailed customer...
Ode to a Document
Do you work in the document industry? Ever try to explain your job to friends and relatives outside the document business? It’s not easy. Most people don’t understand what it takes to produce and deliver the documents they rely upon to do business and correspond. But...
Is Your Data Driven Marketing Solution Really Personalizing the Offers?
Marketing professionals know that a personalized and relevant direct mail offer produces the best response and conversion. Integrating promotional messages into a transactional document such as a statement produces an outstanding response because recipients almost...
Hurry Up and Print the Labels!
On-demand printing for production, packing, or shipping is the standard operating procedure in today’s just-in-time environment. Without it, an organization has little choice but to stock pre-printed items or manually produce labels, packing slips, and other...
Where Would the Insurance Industry Be Without Printed Documents?
The insurance industry runs on documents. Various locations, regulatory, and situational versions make document management a momentous task in any insurance organization. Common documents produced by insurers include quotations, policies, statements, reports,...
Ugh! The Regulations Changed – Again!
Maintaining compliance with regulations that dictate the format and content of documents (many of which are rarely read) is a constant challenge in many industries. Regulation updates require companies to find all affected documents, in every version, and determine...
Why Does It Take So Long to Print?
Companies buy fast printers and are then dismayed when it seems to take forever to get their documents produced — especially during those busy times when page volume spikes. Why is that? Several factors determine the speed at which completed pages exit the printer,...
Do You Love Your Document Generation Solution?
Most people aren’t particularly fond of the way their organizations create and maintain the critical documents their businesses need. Here are some comments we’ve heard: “We don’t have just one document system, we have many. We’re paying for...
Get as Personalized as You Want
We’re so bombarded with marketing messages that many of us have become highly adept at filtering out most of them. Customers do, however, want to hear from the companies they do business with, especially if those companies deliver personally relevant messages....
How Many Document Templates Do You Need?
HINT: IT’S PROBABLY LESS THAN YOU HAVE… Many documents used by in-house document operations and print service providers are very similar to one another. Differences in colors, logos, company names and addresses, or signatures may vary, but the general purpose and...
Are You Talking to Me? Overcoming the Challenge of Multilingual Documents
A better approach to multilingual documents is to create a single template that supports multiple languages according to values in a data file.
- March 2023 Newsletter
- More Work, Less Time
- The Need for Speed—Inkjet Conversions
- February 2023 Newsletter
- Why Documents Should Be (Almost) Empty
- January 2023 Newsletter
- These Documents Get Read 90% of the Time!
- December 2022 Newsletter
- The Challenges of Highly Personalized Customer Communications
- November 2022 Newsletter
- October 2022 Newsletter
- Eclipse Corporation Takes Another Step into the Future
- Keep IT Out of Your Documents
- Outside Content for Your Documents? No Problem!
- August 2022 Newsletter