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Reclaim That White Space!

Reclaim That White Space!

Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of white space has the...

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Doing the Translation Tango

Doing the Translation Tango

We live in an interconnected world and conduct business in a sprawling global economy. While English has become the international language of business, it’s not the language of consumers everywhere. The linguistic landscape is quite broad. If your company wants to...

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Returning to “Normal” — Not the Best Strategy

Returning to “Normal” — Not the Best Strategy

The pandemic has upended just about everything. We hear that so often, it’s almost become trite. It is, nevertheless, all too true. New rules of engagement have altered our work, entertainment, education, and family interactions. The impact on consumer behavior has...

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Congrats on Your Merger – Now Go Change All Your Documents!

Congrats on Your Merger – Now Go Change All Your Documents!

Mergers and acquisitions are based on the expectations of stronger market position, growth, and cost savings. But after the deals have been inked and signed, then begins the actual logistical work or forging two companies together: sales teams, personnel, offices, and...

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Ode to a Document

Ode to a Document

Do you work in the document industry? Ever try to explain your job to friends and relatives outside the document business? It’s not easy. Most people don’t understand what it takes to produce and deliver the documents they rely upon to do business and correspond. But...

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