More Work, Less Time
Business documents are in a state of perpetual change. As your company grows, your forms and document management solutions must keep up with that growth and the marketplace’s demands. Today, we will examine the situations companies face during periods of expansion and how to handle some of the challenges associated with rapid growth. With user-friendly applications like DocOrigin, organizations can turn document development over to business users to create new materials as needed while...
The Need for Speed—Inkjet Conversions
Good news: Inkjet printers are fast, which is great for productivity! But it's challenging to generate enough work to keep these digital devices running at optimal speeds—especially when outputting a lot of smaller jobs. With a software assist, however, enterprises can create higher volume jobs by exploiting the benefits of universal global templates. Roll-fed inkjet printers aren't designed to run efficiently in environments where operators frequently stop and start the machines between jobs....
Why Documents Should Be (Almost) Empty
Creating customer-facing communications can become rather complex tasks. Transaction-oriented documents are typically based on a host of business information systems. Recipients view data pertaining to their accounts and/or business relationships without realizing that multiple sources generate the compilation—sometimes up to four or five different systems within larger enterprises. Transaction details come from one database; customer data (name/address/ZIP code) comes from another; credit...
These Documents Get Read 90% of the Time!
More than nine of 10 transactional documents are read by recipients, according to market research firm InfoTrends. Impressive open rates make them an ideal medium for delivering marketing messages. Savvy marketers are searching for ways to leverage detailed customer and transaction data and add value by delivering highly targeted offers and information to the right people at the right time. The key is relevance—and the right document composition software. Preprinted bill inserts that go into...
The Challenges of Highly Personalized Customer Communications
Study after study confirms that personalized marketing communications are more effective than generic messages. A study by global research firm Accenture, for example, found 91% of consumers are more likely to shop with brands that know them and provide relevant offers and recommendations1. The study also found consumers will share their data if it leads to engaging experiences and if they can trust brands to be transparent and responsible with private information. Yet, even as consumers crave...
Keep IT Out of Your Documents
Efficient document management has become a hallmark of a well-run enterprise. When businesses create documents meant for external audiences or internal consumption, they must do a good job of communicating and realizing the goals the business means to achieve. Until some time ago, organizations accepted that managing and monitoring this task was the responsibility of the IT department. It’s almost easy to see why. Digital document design requires impressive computer skills, high-level...
Outside Content for Your Documents? No Problem!
Many organizations are required to include pages of legal text and regulation notices as part of a set of documents they share with their customers. The content of these pages may be created outside the organization that is creating the messaging. The “home-created” documents include welcome packets, shipping documents, or loyalty cards. Attached documents created outside the organization include privacy notices, terms and conditions, and product safety warnings. Often, companies must recreate...
Take Me to Your (New) Leader
Change is a constant of corporate and business life. This is especially true of staff, who come and go with predictable regularity. Companies can easily manage the news of some staff changes in internal company memos. Other employee moves, such as leader changeovers or other crucial management replacements, can be very time critical. Often, high-ranking individuals have their names and signatures attached to sensitive and proprietary documents that commit companies to legal or financial...
Reclaim That White Space!
Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of white space has the opposite effect. Photo and text elements appear lost in a sea of white. The key is balance and making the best use of white space. Blank areas have value. This is especially true for transactional documents. Promotional,...
Doing the Translation Tango
We live in an interconnected world and conduct business in a sprawling global economy. While English has become the international language of business, it’s not the language of consumers everywhere. The linguistic landscape is quite broad. If your company wants to succeed in doing business around the world, or among different communities closer to home, it’s important to reach consumers in their own language and acknowledge local cultural nuances. Communicating with consumers in local...
- March 2023 Newsletter
- More Work, Less Time
- The Need for Speed—Inkjet Conversions
- February 2023 Newsletter
- Why Documents Should Be (Almost) Empty
- January 2023 Newsletter
- These Documents Get Read 90% of the Time!
- December 2022 Newsletter
- The Challenges of Highly Personalized Customer Communications
- November 2022 Newsletter
- October 2022 Newsletter
- Eclipse Corporation Takes Another Step into the Future
- Keep IT Out of Your Documents
- Outside Content for Your Documents? No Problem!
- August 2022 Newsletter
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Eclipse® Corporation offers a full range of software solutions for all your document design and automation needs – built from the ground up by the team that developed Adobe Central and JetForm. As pioneers in the enterprise document automation industry, the Eclipse team has the knowledge, experience and track-record your company can rely on. Let us show you how easy it can be to modernize your company’s customer communications to take advantage of cutting-edge marketing tools – and provide our powerful proprietary Integration Without Modification™ software feature in all our software solutions! Don’t change your business software, change your forms software to DocOrigin!!