Targeting Your Communications without the Complexity
There is a lot of buzz about “Transpromo” these days – the concept of customizing bills and statements with personalized and targeted messages aimed at attracting existing customers with additional products and services. Experts extol the virtues of one-to-one documents that capitalize on the knowledge collected about customers. The idea is that by including personalized marketing content you can transform boring bills and statements into a beneficial marketing tool.
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