Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of…
Read More
We live in an interconnected world and conduct business in a sprawling global economy. While English has become the international language of business, it’s not the language of consumers everywhere. The linguistic landscape is quite broad. If your company wants to succeed in doing business around the world, or among different communities closer to home,
Read More
The pandemic has upended just about everything. We hear that so often, it’s almost become trite. It is, nevertheless, all too true. New rules of engagement have altered our work, entertainment, education, and family interactions. The impact on consumer behavior has been just as intense. Consumers’ values, perceptions, attitudes, and expectations have all changed. A
Read More
Mergers and acquisitions are based on the expectations of stronger market position, growth, and cost savings. But after the deals have been inked and signed, then begins the actual logistical work or forging two companies together: sales teams, personnel, offices, and so on. A component of this logistical exercise is document management. Each merging company
Read More
Who Manages the destiny of your document content? You may be surprised to learn how much content should reside “outside of the box”, meaning content that should not be hardcoded into your documents. In addition, before a document developer even receives design copy such as Terms and Conditions, that content has been meticulously scrutinized for
Read More
Do you work in the document industry? Ever try to explain your job to friends and relatives outside the document business? It’s not easy. Most people don’t understand what it takes to produce and deliver the documents they rely upon…
Read More
Marketing professionals know that a personalized and relevant direct mail offer produces the best response and conversion. Integrating promotional messages into a transactional document such as a statement produces an outstanding response because recipients almost always read these documents. This approach works quite well, but making it happen is more difficult than it sounds. Often
Read More
On-demand printing for production, packing, or shipping is the standard operating procedure in today’s just-in-time environment. Without it, an organization has little choice but to stock pre-printed items or manually produce labels, packing slips, and other documentation attached to outbound goods. Label printing is as important as any step in the manufacturing process. The labels
Read More
The insurance industry runs on documents. Various locations, regulatory, and situational versions make document management a momentous task in any insurance organization. Common documents produced by insurers include quotations, policies, statements, reports, renewals, reminders, checks, remittance notices, and statutory letters.…
Read More