Overcome the Chatter of Competing Messages
It’s no secret that we live in a media-saturated world. Between television, radio, the Internet and social media, experts tell us that we’re hit with more than 5,000 marketing messages each
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Customer Loyalty Pays
Did you know that the probability of selling to an existing customer is somewhere between 60 to 70 percent, whereas the probability of selling to a new prospect is only about five percent? Indeed,
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