We live in a media-saturated world. Experts tell us that we’re hit with more than 5,000 marketing messages each and every day. As a result, most consumers simply tune out; ignoring the great majority of marketing messages competing for their attention. In our over-saturated, media-intense world, only select few marketing messages ever rise above the din of competitive content to grab our attention.
A New Routine
With all of this competition, how can you hope to get your message through? One way is by using the routine transactional documents that you already send to establish a more personal relationship with your customers. You already spend the money, time and effort to issue account statements, notifications, invoices and a host of other correspondence to your customers every day, so it makes sense to leverage this routine correspondence to sell more, communicate better, and build more lasting and loyal customer relationships. And the more personally relevant your communications are, the more likely it is that they will command customer attention.
Print Making a Comeback
Social media and mobile technologies are front page news, but the quiet truth is that printed communications are enjoying a comeback. According to the Direct Mail Association, response rates for direct mail have risen 156% since 2013. And a study last year conducted by InfoTrends predicts that by 2017 approximately 65% of customer communications will still remain in print. As a result, many organizations are taking a fresh look at communicating with customers using plain old paper as an old, yet new, way to stand out in all the digital clutter. Using your existing data and without changing your business software, customer communication software can bring new life into your messaging. Promote products, include messaging, let your customers, employees and partners know what they are missing or what your company is doing to improve the community, the world!.
Time to Standout
Leading companies are recognizing the often overlooked value of routine customer correspondence as powerful communication tools to differentiate their brand from the competition. Our flagship product Customer Communication Center powered by DocOrigin has a number of advanced tools and capabilities to make it happen. We pioneered the use of routine customer documents like bills, statements and notices to sell more and improve customer experience. Enterprise organizations like AT&T, GE, PPG, and McKesson count on us for the most innovative solutions and highest levels of expertise available. Contact us today to learn more about how we can help, or just call us at 678.408.1245.