There is a lot of buzz about “Transpromo” these days – the concept of customizing bills and statements with personalized and targeted messages aimed at attracting existing customers with additional products and services. Experts extol the virtues of one-to-one documents that capitalize on the knowledge collected about customers. The idea is that by including personalized marketing content you can transform boring bills and statements into a beneficial marketing tool.
Overcome the Problems of Personalization
The cost and complexity of transpromo is often a barrier for many companies; most solutions have been aimed at large organizations with enterprise-sized budgets and dedicated development teams. Indeed, going truly “one-to-one” with your customer communications requires a great deal of time and money. Developing the required level of data agility and system functionality is something that most organizations simply don’t have the resources or ability to do.
Conquer the Complexities of Transpromo
That’s where DocOrigin comes in; you don’t need the granular complexity of a full-scale personalized business intelligence solution to make the most of your customer communications. You can make your bills and statements much more powerful up-selling and cross-selling tools by segmenting and targeting your communications based on more generalized customer data. Indeed, you get the most bang for your buck by understanding and leveraging commonly known pieces of information – customer age, location and demographic, account type, or document type, for example – and customizing your content accordingly.
Targeting Improvements and Results
Take advantage of the information you already have about your customers by targeting specific promotions to match specific customer characteristics. For example, sending retirement planning information to an 18-year-old customer wouldn’t make much of a splash, but send the same offer to customers aged between 45 and 60 and you’ll see more beneficial results. Thoughtfully controlling what information is going to which customer segment is a hugely valuable step toward making the most of your customer communications.
Make Your Move!
Are you ready to take advantage of targeted customer communications without the complexity? Contact us today to learn more about how DocOrigin can help you make it happen.