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white space

Reclaim That White Space!

Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of…

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Replace Empty Space with Results-Generating Content

If your organization produces transactional documents like invoices, statements, or notices, you are probably spending money on customer communications that have some blank spots. It costs almost the same to produce and mail a document whose pages are filled with…

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Expert Use of Creative White Space™

We recently came across a blog by Kevin Craine at TheImagingChannel.com with some really great points about Making the Most of White Space. Craine explains that, “Companies spend millions of

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