Do You Believe There Is A Better Way To Work? When Peter Senge’s popular book, “The Fifth Discipline,” appeared in 1990, it was a revelation. Senge went beyond the cheery platitudes of “In Search Of Excellence,” to dissect with a psychologist’s skill, the elements of successful business management, into practices for building what he called
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Business intelligence (BI) is a technology-driven process for analyzing data and uncovering actionable insight to help executives, managers and analysts make more informed business decisions. The world of BI embodies a variety of approaches and methodologies, but in the end it’s about enabling organizations with the ability to not only collect data, but also to
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The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships. While traditional marketing approaches are primarily transactional in nature, relationship marketing is relational.
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The topic of Document Accessibility is one that is getting a lot of attention these days…and for good reason. More than 21 million people in North America live with a visual impairment. Blindness affects more than 3 million Americans age 40 and over. And according to the National Eye Institute, the number of people who are
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At Eclipse Corporation, we have been serving enterprise customers for 24 years. Our team includes the founders and core developers who created and delivered products like FormsPlus/400, JetForm and Adobe Central, PDF Wizard, R-Forms and others. Today, we offer the next generation of document generation in a single software solution we call DocOrigin, which provides
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Impersonal, mass-produced form letters and bulk-delivered transactional documents no longer meet customer expectations. Today, competitive enterprises must deliver relevant, engaging correspondence – keeping one eye on costs and the other on revenue opportunities. But how do you do it? One way is with our flagship product DocOrigin, an innovative and intuitive software solution for designing
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“Marketing” can mean many different things – different techniques, different technologies and different approaches. But in the end it all comes down to the perception of your brand in the eyes of your customers. If it’s positive, you win; if it’s negative, beware. Your company’s brand is your most important marketing asset. This perception is
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We live in a media-saturated world. Experts tell us that we’re hit with more than 5,000 marketing messages each and every day. As a result, most consumers simply tune out; ignoring the great majority of marketing messages competing for their attention. In our over-saturated, media-intense world, only select few marketing messages ever rise above the din
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By GREGORY A GARNER An Intro. You have spoken with the sales person, witnessed a demonstration of the product, and decided to install an evaluation copy of DocOrigin. You have reviewed the sample designs and previewed the sample forms and output. Now, you want to design your own DocOrigin form and generate an actual document.
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