What does sustainability have to do with corporate documents? By eliminating generic, one-size-fits-all boilerplate items like terms and conditions when you can, documents can be shorter and more relevant to each recipient. Or you may decide to print summaries of…
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Creating customer-facing communications can become rather complex tasks. Transaction-oriented documents are typically based on a host of business information systems. Recipients view data pertaining to their accounts and/or business relationships without realizing that multiple sources generate the compilation—sometimes up to…
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More than nine of 10 transactional documents are read by recipients, according to market research firm InfoTrends. Impressive open rates make them an ideal medium for delivering marketing messages. Savvy marketers are searching for ways to leverage detailed customer and…
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Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of…
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Marketing professionals know that a personalized and relevant direct mail offer produces the best response and conversion. Integrating promotional messages into a transactional document such as a statement produces an outstanding response because recipients almost always read these documents. This approach works quite well, but making it happen is more difficult than it sounds. Often
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If your organization produces transactional documents like invoices, statements, or notices, you are probably spending money on customer communications that have some blank spots. It costs almost the same to produce and mail a document whose pages are filled with…
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We’re so bombarded with marketing messages that many of us have become highly adept at filtering out most of them. Customers do, however, want to hear from the companies they do business with, especially if those companies deliver personally relevant…
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Legal & General America is a top 10 provider of term life insurance in the US. The nationally recognized market leader in the individual life insurance industry is trusted by millions of American policyholders, and part of the Legal &…
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Pella Corporation designs and manufactures made-to-order custom windows and doors and behind-the-glass blinds and shades for a myriad of homes and businesses. Founded in 1925 in Pella, Iowa, the company employs more than 6,000 workers at 14 manufacturing locations across the United States. The company has received nine ENERGY STAR® Partner of the Year Awards
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