Customers expect a lot from companies with whom they do business. They enjoy interactions with companies that concentrate heavily on customer experiences, such as Amazon, Google, and Netflix. Those companies have become the standards for other organizations like telecommunication companies,…
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Creating customer-facing communications can become rather complex tasks. Transaction-oriented documents are typically based on a host of business information systems. Recipients view data pertaining to their accounts and/or business relationships without realizing that multiple sources generate the compilation—sometimes up to…
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More than nine of 10 transactional documents are read by recipients, according to market research firm InfoTrends. Impressive open rates make them an ideal medium for delivering marketing messages. Savvy marketers are searching for ways to leverage detailed customer and…
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Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of…
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The pandemic has upended just about everything. We hear that so often, it’s almost become trite. It is, nevertheless, all too true. New rules of engagement have altered our work, entertainment, education, and family interactions. The impact on consumer behavior has been just as intense. Consumers’ values, perceptions, attitudes, and expectations have all changed. A
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Marketing professionals know that a personalized and relevant direct mail offer produces the best response and conversion. Integrating promotional messages into a transactional document such as a statement produces an outstanding response because recipients almost always read these documents. This approach works quite well, but making it happen is more difficult than it sounds. Often
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We’re so bombarded with marketing messages that many of us have become highly adept at filtering out most of them. Customers do, however, want to hear from the companies they do business with, especially if those companies deliver personally relevant…
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Eclipse is excited to announce we will be at the Gartner Tech Growth and Innovation Conference 2019 in San Diego this June. The Gartner Tech Growth and Innovation Conference offers technology and service providers a more detailed roadmap to market…
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Mike Porter of Print Mail Consultants wrote an insightful blog for Mailing Systems Technology. In his piece, Can You Convince Clients to Improve Their Documents?, he makes some great points. He explains that most clients of transactional document print and mail businesses are aiming to lower costs, like in so many other industries. One major way
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