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transactional documents

Your Documents – Is it CCM or CXM?

Customers expect a lot from companies with whom they do business. They enjoy interactions with companies that concentrate heavily on customer experiences, such as Amazon, Google, and Netflix. Those companies have become the standards for other organizations like telecommunication companies,…

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Why Documents Should Be (Almost) Empty

Creating customer-facing communications can become rather complex tasks. Transaction-oriented documents are typically based on a host of business information systems. Recipients view data pertaining to their accounts and/or business relationships without realizing that multiple sources generate the compilation—sometimes up to…

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These Documents Get Read 90% of the Time!

More than nine of 10 transactional documents are read by recipients, according to market research firm InfoTrends. Impressive open rates make them an ideal medium for delivering marketing messages. Savvy marketers are searching for ways to leverage detailed customer and…

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Reclaim That White Space!

Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of…

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Get as Personalized as You Want

We’re so bombarded with marketing messages that many of us have become highly adept at filtering out most of them. Customers do, however, want to hear from the companies they do business with, especially if those companies deliver personally relevant…

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It’s Past Time To Improve Your Documents

Mike Porter of Print Mail Consultants wrote an insightful blog for Mailing Systems Technology. In his piece, Can You Convince Clients to Improve Their Documents?, he makes some great points. He

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