We’re so bombarded with marketing messages that many of us have become highly adept at filtering out most of them. Customers do, however, want to hear from the companies they do business with, especially if those companies deliver personally relevant…
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1. There are just 4 easy steps! Dynamic Business Documents allows you to design, personalize, preview and generate documents and forms with any ERP, CRM, EMR or other enterprise software in just 4 simple steps! 2. It’s not just for Customer Service! Sure, DBD is important in customer service so your team can create personalized communications specific to an exception which triggered the event. But other departments can use it too. Take HR for instance; HR receives all types of documents, employee applications, legal notices and many other forms. When your business software triggers an exception, that’s when DBD takes over. Your team can now review these exceptions and respond to them with specific, personalized information that is relevant to the individual or entity. DBD provides fields so your representative can manually type in the specifics related to the exception, while ensuring that all legal and compliant business information or legal communications are included in the form or document. When exceptions occur in your business software, they will automatically appear in DBD as shown below: 3. Omni-channel presentation and delivery! With DBD, there are so many options to update your documents presentation and delivery methods, and customers want it their way. DBD delivers information when and where your customers and employees want it. Millennials want it on their phone, Baby Boomers want it on their PC or Tablet and the Silent Generation want it printed and mailed to them….I want it sent to my portal and a notice with a link sent to my cell phone! 4. Positive and Simplified User Experience! DBD empowers authorized employees from a single department or the whole enterprise to create personalized, highly professional business correspondence and other personalized documents spontaneously, on an as-needed basis. This is done in real time, using pre-approved document templates and content, which keeps your communications consistent and compliant. Customer service and other departments can set up exceptions that will allow them to provide personalized messaging within an existing compliant document set. If someone places an exceptionally large order from your company, you can now send a personalized message or notification that they have earned extra points, a free widget, etc. –all without making modifications to your existing business software. Click here to set up a demo today so we can show you how Dynamic Business Documents can benefit you.
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What is omni-channel all about? Omni-channel or multi-channel presentation and/or delivery are the various ways you can get your forms, documents and customer communications to your customers, partners, employees, and vendors. Providing omni-channel delivery gives the receiver the option to select how you communicate with them. With all of the possibilities mobile devices offer and the need to serve people from the Silent Generation to the Post Millennials generation, omni-channel delivery can get complicated. Millennials expect you to communicate with them their way. They also want you to give them the opportunity to make changes to their options without the need to communicate with another human. Today, they may want their information via the portal; tomorrow, they may want to have info sent to the portal and their phone. If you can’t meet these demands and delivery choices, you may lose their business. And as much as we hear about the paper less world, the Silent Generation and Baby Boomers are likely to ask you to print and mail the information to them. Why should you care? Most importantly, to please your customers! They want you to come to them where they want it and when they want it! And so do your partners and employees, by the way! Omni-Channel communication is the most customer-centric way to deliver critical documents and provides you an opportunity to include customer communications for branding, up-sell, cross sell, safety messaging, etc. It also helps save time and money. So now, let’s say you have generated your document, or customer communication – maybe an invoice, health history report or a monthly statement. How should it be delivered? One customer wants you to serve information to their smart device, another wants it mailed and yet another wants it saved in their portal. They also want you to send them a text message with the link so they can view, download and/or print whenever they want. Can you meet the personal needs of every customer? Yes! How can you get to be a fully functioning omni-channel organization? In order to provide this convenience and stay up to date with your industry, you need a system that knows how you want your documents presented/delivered. If you are like many companies, your business software and your forms generation software does not have the ability to provide omni-channel delivery. However, there are customer communication solutions that can provide omni-channel communications without changing your business software. Does your customer communication need to be delivered via one or more channels: FAX, print, portal, text message with links, browser in HTML, PDF, PDF/A, PDF/UA, PDF/A-3? Does your system know if a segment needs to be archived, while the rest doesn’t? Well, if you select an enterprise software solution like DocOrigin, you can present documents by omni-channel options such as on mobile devices, PC, text message, FAX, portal, or print and mail. You don’t have their delivery preference in your current data for their statements, order acknowledgements, invoices? No problem. DocOrigin can use web service calls, APIs or a database lookup to get the delivery preference at delivery time and make sure the information is delivered based on the most up-to-date customer preferences. If you want advanced presentation features, high performance and the same reliability that our Fortune 10 customers demand, give Eclipse or one of our partners a call now and see why companies like AT&T, GE, and Tyler Technologies selected DocOrigin.
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