Marketing professionals know that a personalized and relevant direct mail offer produces the best response and conversion. Integrating promotional messages into a transactional document such as a statement produces an outstanding response because recipients almost always read these documents. This approach works quite well, but making it happen is more difficult than it sounds. Often
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We’re so bombarded with marketing messages that many of us have become highly adept at filtering out most of them. Customers do, however, want to hear from the companies they do business with, especially if those companies deliver personally relevant…
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ABC INOAC is a world leader in the field of polymer chemistry with over 100 facilities operating in 20 countries for more than 90 years. The company produces a broad range of products for a variety of industries including automotive,…
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Join us for Building a Master Global Form Template with Leslie Conduitt and Steve Luke on Wednesday, October 9, at 1 p.m. EDT. Who needs a Master Global Form Template? Companies that have more than one office location, global enterprises from the Fortune 10 to the Fortune 10000, software companies that have a few customers
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Eclipse is excited to announce we will be at the Gartner Tech Growth and Innovation Conference 2019 in San Diego this June. The Gartner Tech Growth and Innovation Conference offers technology and service providers a more detailed roadmap to market…
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We recently came across a blog by Kevin Craine at TheImagingChannel.com with some really great points about Making the Most of White Space. Craine explains that, “Companies spend millions of dollars to send millions of customer statements each and every…
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