Eclipse Corporation Archives - Page 8 of 10

Customer Statements as Vital and Valuable Marketing Tools

Posted on February 27, 2015

The time has come to take a fresh look at customer statements as more vital and valuable marketing tools. Let’s face it, the days of boring, black and white customer statements are over. Advances in digital printing and innovations in data-driven personalization have changed the playing field by unlocking new tools and integrated approaches that can transform plain old statements into a vital marketing tools that reach and relate to customers in new and more profitable ways.

Make a Statement with Your Statements

Posted on January 31, 2015

Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted appointment with every customer. Unlike most junk-mail, customer statements get noticed, they get read, and they rarely wind up in the recycle bin. Indeed, companies that overlook the promotional power of customer statements overlook a tremendous opportunity to communicate, cross-sell and reinforce brand experience.

Looking Back On a Great Year

Posted on December 31, 2014

‘Tis the season to make predictions for the coming year ahead, and we did our own in our last post with our predictions for 2015. Now we would like to take a moment to reflect on a few of our accomplishments from last year.

Our Predictions for 2015

Posted on December 15, 2014

It’s been a busy year for professionals in the document processing and customer communications industry. With the rise of multi-channel customer communications and rapid transition from legacy document generation systems, the industry is in an exciting state of evolution and possibility. No doubt, technologies and approaches will evolve even further in 2015, bringing a new set of strategies and opportunities to look forward to. Here are our predictions for the coming year in the form of three big trends to watch out for.

Targeting Your Communications without the Complexity

Posted on November 29, 2014

There is a lot of buzz about “Transpromo” these days – the concept of customizing bills and statements with personalized and targeted messages aimed at attracting existing customers with additional products and services. Experts extol the virtues of one-to-one documents that capitalize on the knowledge collected about customers. The idea is that by including personalized marketing content you can transform boring bills and statements into a beneficial marketing tool.

Transactional Marketing – Keep It Simple

Posted on November 17, 2014

Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to keep things simple with this straightforward philosophy: Whenever you communicate with your customers, you have a unique opportunity to expand and extend each “appointment” to include a more deeply relevant and more satisfying customer experience.

Transactional Marketing – Make the Most of Each Customer “Appointment”

Posted on October 30, 2014

Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to this straightforward philosophy: Whenever you communicate with your customers you have a unique opportunity to expand and extend each “appointment” to include a more deeply relevant and more satisfying customer experience.

Five Tips for Building Lasting Customer Relationships

Posted on October 15, 2014

The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships.…

Document Agility is Critical for Health Insurers

Posted on September 30, 2014

By Kevin Craine It’s hard to believe that it was more than four years ago that President Obama finally signed the Patient Protection and Affordability Act (H.R. 3590) – also known as “Obamacare.” While pundits on the right and left continue to argue the potential implications, one thing is clear: the business of health insurance has changed dramatically. The elimination of pre-existing conditions, the expansion of Medicare into rural areas, and broader coverage for both young adults and early retirees are just a few of the impacts. Through it all, the demand for transparency and tighter medical loss ratio requirements continues to transform the way the industry does business.

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