Blog

Eclipse Corporation

Customer Statements as Vital and Valuable Marketing Tools

The time has come to take a fresh look at customer statements as more vital and valuable marketing tools. Let’s face it, the days of boring, black and white customer statements are over. Advances in digital printing and innovations in data-driven personalization have changed the playing field by unlocking new tools and integrated approaches that

Read More

Make a Statement with Your Statements

Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted appointment with every customer. Unlike most junk-mail, customer statements get noticed, they get read, and they rarely wind up in the recycle bin. Indeed, companies

Read More

Looking Back On a Great Year

‘Tis the season to make predictions for the coming year ahead, and we did our own in our last post with our predictions for 2015. Now we would like to take a moment to reflect on a few of our accomplishments from last year.

Read More

Our Predictions for 2015

It’s been a busy year for professionals in the document processing and customer communications industry.  With the rise of multi-channel customer communications and rapid transition from legacy document generation systems, the industry is in an exciting state of evolution and possibility. No doubt, technologies and approaches will evolve even further in 2015, bringing a new

Read More

Targeting Your Communications without the Complexity

There is a lot of buzz about “Transpromo” these days – the concept of customizing bills and statements with personalized and targeted messages aimed at attracting existing customers with additional products and services. Experts extol the virtues of one-to-one documents that capitalize on the knowledge collected about customers. The idea is that by including personalized

Read More

Transactional Marketing – Keep It Simple

Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to keep things simple with this straightforward philosophy: Whenever you communicate with your customers, you have a

Read More

Transactional Marketing – Make the Most of Each Customer “Appointment”

Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to this straightforward philosophy: Whenever you communicate with your customers you have a unique opportunity to expand

Read More

Five Tips for Building Lasting Customer Relationships

The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships.…

Read More

Document Agility is Critical for Health Insurers

By Kevin Craine It’s hard to believe that it was more than four years ago that President Obama finally signed the Patient Protection and Affordability Act (H.R. 3590) – also known as “Obamacare.” While pundits on the right and left continue to argue the potential implications, one thing is clear: the business of health insurance has changed

Read More