More than nine of 10 transactional documents are read by recipients, according to market research firm InfoTrends. Impressive open rates make them an ideal medium for delivering marketing messages. Savvy marketers are searching for ways to leverage detailed customer and…
Read More
Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of…
Read More
Marketing professionals know that a personalized and relevant direct mail offer produces the best response and conversion. Integrating promotional messages into a transactional document such as a statement produces an outstanding response because recipients almost always read these documents. This approach works quite well, but making it happen is more difficult than it sounds. Often
Read More
We’re so bombarded with marketing messages that many of us have become highly adept at filtering out most of them. Customers do, however, want to hear from the companies they do business with, especially if those companies deliver personally relevant…
Read More
Mike Porter of Print Mail Consultants wrote an insightful blog for Mailing Systems Technology. In his piece, Can You Convince Clients to Improve Their Documents?, he makes some great points. He explains that most clients of transactional document print and mail businesses are aiming to lower costs, like in so many other industries. One major way
Read More