Did you know that the likelihood of selling to an existing customer is somewhere between 60 and 70%? And that the likelihood of selling to a brand new customer is only about 5%? What’s more, it costs about seven times more to sell to a new customer than it does to sell to an existing one. What this means is that it just makes good business sense to leverage your existing customer relationships. At Eclipse Corp., we’re experts at finding new ways to sell to your best customers…the ones you already have.
Boost Brand Loyalty
You can increase revenue while improving your relationship with your valued customers by using routine customer documents to up-sell, cross-sell and boost brand loyalty. It is ironic that companies invest heavily in marketing campaigns and sales strategies designed to acquire a new customer, while at the same time often doing very little to extend the value of that customer once they are on board. With tools like DocOrigin, we’ve helped companies in the financial, government, insurance, and manufacturing industries get more value from their monthly statements and their most valuable customers.
Make the Most of your Assets
Documents such as monthly customer statements or account summaries are rarely considered key marketing assets – but they should be. Research firm InfoTrends found that these types of documents are opened and read by 90% of recipients. Ninety percent! What other form of marketing communication can claim that kind of customer-open rate? Eclipse Corp. is here to help you transform your monthly statements and your routine customer correspondence into vital marketing and communication tools that are targeted, personalized and intelligent. Our tools can help your company to put thoughtful strategic intelligence behind the design and messaging of your customer documents.
X Marks the Spot in Customer Experience
Any company must keep customers happy and coming back for more. As a result, CMOs are waking up to the value provided by routine customer-facing documents – as powerful tools to boost customer experience. Studies show that a 5% reduction in the customer defection rate can increase profits by as much as 95%. CFOs are jumping on board too, since a 2% increase in customer retention has the same effect as decreasing costs by 10%
Make it Routine
At Eclipse Corp., we pioneered the use of routine customer documents like bills, statements and notices to sell more and improve customer experience. Our flagship product, DocOrigin, has a number of advanced tools and capabilities to make it happen – like the ability to use open white space and dynamic messaging to present targeted campaigns and relevant content that will make a difference. Contact us today to learn more.