For years, customer statements have been overlooked as a back-office burden. However, today’s organizations are recognizing that routine customer correspondence offers a unique opportunity to connect with customers in new and more profitable ways and are indeed vital and viable tools for marketing. Powering-up the promotional power of statements requires a new mindset, however; one that embraces the tremendous opportunity statements provide to communicate, cross-sell and reinforce brand experience. Here are a few factors to consider:
Stand Out Amid the Digital Clutter
Statements are one way to stand out amid all of the digital clutter. Consumers are bombarded with thousands of marketing messages each day through online, mobile and social media… and we’re actively blocking out most of them. As a result, printed statements have resurfaced as one important weapon in the marketing battle. Studies show that 98% of consumers pick up their mail the day it’s delivered and spend on average between one and three minutes viewing their statements. Why not take full advantage of each “monthly appointment” with your customers? Next-generation statements vitalized with color and boosted by targeted content will connect with customers and generate new revenue.
Build Trust, Get Noticed
Unlike the majority of media competing for attention, statements get noticed. This is because statements already have an existing relationship with each customer. We trust our billing and other important statements and attend to the content. As a result, they provide a unique and often overlooked opportunity for marketers to connect with existing customers. Leverage that trusted relationship to extend the brand experience and to utilize untapped up-sell and cross-sell opportunities. Since it can cost six to seven times more to acquire a new customer than it does to sell to an existing one, statements surface as important revenue-generating tools for any business.
People Still Prefer Paper
Despite the popular notion of going paperless, the truth is that a majority of customers still prefer to receive their statements on paper. Analysts estimate that by 2017, approximately 65% of customer communications will still remain in print. In addition, response rates for direct mail have been on the rise in recent years and have surged past perennially disappointing response rates for e-mail marketing. As a result, well-designed, full color, and fully integrated printed statements are a new and vital opportunity for marketers to connect with customers and stand apart from the electronic clutter.
Promotional Power Tools
In today’s info-intense world, customer statements stand out as vital and valuable marketing tools. At Eclipse, we’re experts at enterprise document generation and the latest tools to maximize the promotional power of statements, invoices and other routine customer correspondence. Our flagship tool is DocOrigin; an innovative and intuitive software solution for designing and generating dynamic business documents. We can help you power-up your customer statements and level the playing field with your competition. Click here to learn more today, or call 678.408.1245.