Eclipse’s DocOrigin and OMI’s 366 Degrees blend document composition and communications management, allowing marketers to easily integrate campaign content.
ATLANTA and CAPE CORAL, Fla., June 4, 2014 /PRNewswire/ — OMI, a cloud-based customer communications provider, and Eclipse Corporation, a provider of enterprise document generation solutions, announced today a partnership which blends the capabilities of the two companies to provide a new and innovative marketing platform in the cloud.
Through a highly personalized document composition engine called DocOrigin from Eclipse, and the customer communications management platform called 366 Degrees from OMI, the companies together make available an innovative cloud-based service that leverages customer communications by allowing marketers to easily integrate campaign content into routine outbound correspondence, including transactional email, notices, text alerts and even old-school print and mail with no impact to operations. Tight integration with Salesforce.com makes it easy for IT and marketing to coordinate messaging orchestration to a level not possible with traditional methods of mass marketing and customer communications.
“We have found the missing link in one of the most effective low cost marketing channels,” says Brad Banyas, CEO of OMI. “Organizations send billions of boring statements, notices, bills, and other correspondence to customers every day that do very little to drive consumption, revenue or brand engagement. We bring the real-world tools needed to leverage these existing communications that are so vitally important yet so often overlooked.”
Eclipse CEO Steve Luke agrees, and points out that for years routine customer correspondence has been issued with relatively little thought to the strategic intelligence behind their design and messaging. The companies are out to change that mindset. “Let’s face it,” says Luke. “Things like monthly customer statements are rarely considered key marketing assets. But CMOs are waking up to the value of these customer interactions as powerful opportunities to cross-sell, up-sell, and build customer loyalty.”
Leveraging this partnership and platform marketers can now easily manage audience selection, content and context, and messages across all customer communications no matter what form they take or which communication channel is used. This allows for greater message orchestration in any outbound communication, including print; marketers treat mass print communications as if they were creating email messages, landing pages or social media, and deliver coordinated campaigns via a channel that was not too heavily marketed in the past.
OMI, founded in 1999, provides cloud-centric, customer-focused engagement platforms that help organizations make the most of customer communications. OMI’s focus is to improve customer engagement by centralizing disparate systems and communications that ultimately drive brand experience. 366 Degrees is a cloud-based service that gives organizations a single platform to manage all of their customer communications no matter what form they take and provide a single view of customer engagement. 366 Degrees provides content management, marketing automation, campaign delivery, social connections and visual intelligence of all customer interactions.
Eclipse Corporation is a provider of enterprise document generation solutions for banking, insurance, government, and manufacturing applications. For over 20 years the company has developed innovative solutions that incorporate electronic forms, workflow automation, and enterprise content management to bring about real operational savings, workflow efficiencies and marketplace advantages. Companies like CARQUEST, Eaton, GE, MetaTech, Konica Minolta, PPG Aerospace, Security Finance Corporation, TransMontaigne, WORLDPAC, and hundreds more trust Eclipse for solutions and support.
Craine Communications Group