Marketing is full of concepts and acronyms. Notions like “Transpromo,” “Relationship Management,” and “Customer Experience,” all attempt to provide clear direction, while often clouding the landscape instead. We prefer this straightforward philosophy: Whenever you communicate with your customers, you have a unique opportunity to expand and extend each “experience” to foster a more deeply relevant connection and a more long-lasting relationship.
How do you do it? By taking advantage of the routine customer documents that you already send. Transactional documents like an invoice, statement or order confirmation demands attention – for a few seconds at least – and is an experience that customers have directly with you. These routine customer documents demand attention because they often require some sort of action on the part of the reader; your customer. Indeed, transactional documents often represent the only touch point an organization really has with a customer.
You create thousands of bills and statements every month; why not take advantage of this opportunity? The new Customer Communications Center in DocOrigin from Eclipse helps you do just that. Take advantage of each opportunity to engage, promote and serve existing clients with products or services they are not aware of, or are not effectively being presented to them in other marketing channels.
We make it easy for marketing and other non-IT teams to include relevant and personalized marketing content on each transactional document, so it will rise above the din of competitive messages and transform your routine correspondence into a beneficial marketing edge. Improving communications is not just about marketing. HR, Legal and other departments can contribute to make employee, vendor and partner communications more exciting and relevant without the need to burden your IT department.
Ready to move forward? Contact us today to learn more about how the DocOrigin Customer Communications Center can help you make the most of each customer touch point, using straightforward marketing tactics with common customer correspondence for outstanding transactional marketing results.
Want to find out more? View this short video on the DocOrigin Customer Communications Center:
Or, call 768-408-1245. View more videos and learn more at EclipseCorp.US