We are all bombarded with content. Experts tell us that we’re hit with more than 5,000 marketing messages each and every day. Between television, radio, the web, social media, and more, we live in an over-saturated, media-intense world. As a result, only select few messages ever rise above the din of competitive content to grab our attention. So the question becomes: How can you hope to get your message through?
One way is by using the routine transactional documents that you already send to establish a more personal relationship with your customers. Let’s face it, you already spend the money, time and effort to issue account statements, notifications, invoices and a host of other correspondence to customers every day, so it makes sense to leverage this routine correspondence to sell more, communicate better, and build more lasting and loyal customer relationships.
The Power of Paper
Despite the rise of social media and the increasing digitization of business today, the fact is that plain old printed communications remain a powerful tool to communicate with your customers. According to the Direct Mail Association, response rates for direct mail have risen 156% since 2013. And a study by InfoTrends predicts that by 2017 approximately 65% of customer communications will still remain in print. Clearly, plain old print remains a formidable marketing force.
Differentiate Your Brand
Companies are recognizing the often overlooked value of routine customer correspondence as tools to differentiate their brand from the competition. Our flagship product DocOrigin has a number of advanced tools and capabilities to make it happen. We pioneered the use of routine customer documents like bills, statements and notices to sell more and improve customer experience. Enterprise organizations count on us for the most innovative solutions and highest levels of expertise available. Contact us today to learn more about how we can help, or just call us today at 678.408.1245.