Marketing and Customer Communications Experts Explore Making the Most of White Space
ATLANTA, GA – Eclipse Corporation, a leading provider of enterprise document generation solutions, announced today that it will provide a free webinar titled “Dynamic White Space Management: Making the Most of White Space.” The event, produced by Xplor International, will be held on Wednesday August 28, 2013 at 1 p.m. EDT.
“Companies spend millions of dollars and send millions of pages of customer correspondence each month. So it makes sense to maximize each customer ‘appointment’ to sell additional products and services,” says Steve Luke, president and found of Eclipse Corporation. “It costs six times more to gain a new customer than it does to sell to an existing one, so white space on transactional documents can represent an untapped opportunity to grow revenue and expand customer relationships.”
The webinar will explore Dynamic White Space Management as a technique to leverage unused white space on monthly statements, invoices and other customer correspondence with the aim to improve marketing and sales. The panelists will discuss the proper tools and strategies, including the use of folders and templates, and data-driven logic, to automate the process of white space management. The approach provides marketing departments and business users with new capabilities to drive more profitable correspondence while reliving IT of time-intensive document support and programming.
To sign up for the webinar, click here.
What you will learn:
- How to use folders and DWSM to eliminate template modification
- How to use Dyna-InSerts to Increase Revenue and Cut Cost
- How HR, Marketing, Product Management, Can Contribute Real Time Content
- Extend Transactional HTML5 Forms to Collect Data, Payments, and Up-Date Systems
- Generate Multi-Channel Documents in a Single Run Using 1 Template
- Steve Luke, CEO & Founder, Eclipse Corporation
- Alex Riess, CTO, Eclipse Corporation
- Andy Miller, Chief E-Forms Architect, OF Software Ltd.
# # #
Eclipse Corporation is a provider of enterprise document generation solutions for banking, insurance, government, and manufacturing applications. For over 20 years the company has lead the way with solutions that incorporate electronic forms, workflow automation, and enterprise content management to bring about real operational savings, workflow efficiencies and marketplace advantages. Companies like CARQUEST, Eaton, GE, and Konica, and hundreds more, trust Eclipse for solutions and support.