Experts Explore Dynamic White Space Management
ATLANTA, GA – Eclipse Corporation, a leading provider of enterprise document generation solutions, announced today that it will be a featured presenter at the East Coast Oracle (ECO) Users Conference on November 4th and 5th in Raleigh, North Carolina. Eclipse Corporation was one of only 15 presentations selected out of 140 applicants. Eclipse experts will discuss Dynamic White Space Management (DWSM) as a technique to leverage unused white space on monthly statements, invoices and other customer correspondence with the aim to improve marketing and sales.
“Companies spend millions of dollars and send millions of pages of customer correspondence each month. So it makes sense to maximize each customer engagement to sell additional products and services,” says Steve Luke, president and found of Eclipse Corporation. “We will explore how the most simple, everyday documents like acknowledgments, invoices, and statements become marketing, sales and branding opportunities using DWSM.”
Dynamic White Space Management puts custom document automation in the hands of the marketing departments and line of business units. By using DWSM, non IT personnel using Oracle easily place targeted and personalized messaging or images into customer correspondence without the need of advanced technical support, systems programming or change orders. This presentation will break down common myths about “old school” document automation technology and provide examples of the latest trends in marketing with transactional business documents using DWSM.
For more information and to register for the ECO Users Conference click here.
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Eclipse Corporation is a provider of enterprise document generation solutions for banking, insurance, government, and manufacturing applications. For over 20 years the company has lead the way with solutions that incorporate electronic forms, workflow automation, and enterprise content management to bring about real operational savings, workflow efficiencies and marketplace advantages. Companies like CARQUEST, Eaton, GE, and Konica, and hundreds more, trust Eclipse for solutions and support.