Did you know that the probability of selling to an existing customer is somewhere between 60 to 70 percent, whereas the probability of selling to a new prospect is only about five percent? Indeed, studies show that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. At Eclipse, we’re experts at finding new ways to sell to your best customers…the ones you already have.
Your Valued of Customers
You can make more money and improve your relationship with your valued customers by using routine customer documents to up-sell, cross-sell and boost brand loyalty. It’s ironic that companies invest heavily in marketing campaigns and sales strategies designed to acquire a new customer, while at the same time often doing very little to extend the value of that customer once they are on board. With tools like DocOrigin, we’ve helped companies in the financial, government, insurance, and manufacturing industries get more value from their monthly statements and their most valuable customers.
Things like monthly customer statements or account summaries are rarely considered key marketing assets, but they should be. One recent study by research firm InfoTrends found that transactional documents are opened and read by 90 percent of recipients. What other form of marketing communication can claim that kind of customer-open rate? We’re here to help you transform your routine customer correspondence into vital marketing and communication tools that are targeted, personalized and intelligent. Now you have the capability to put thoughtful strategic intelligence behind their design and messaging.
It’s About Customer Experience
Any company must keep customers happy and coming back for more. As a result, CMOs are waking up to the value of routine customer-facing transactional documents as powerful tools to boost customer experience. Studies show that a five percent reduction in the customer defection rate can increase profits by as much as 95 percent. CFOs are jumping on board too, since a two percent increase in customer retention has the same effect as decreasing costs by 10 percent.
Break the Routine
At Eclipse, we pioneered the use of routine customer documents like bills, statements and notices to sell more and improve customer experience. Our flagship product, DocOrigin, has a number of advanced tools and capabilities to make it happen, like the ability to use open white space and dynamic messaging to present targeted campaigns and relevant content that will make a difference. Contact us today to learn more.