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Customer Communications

The Need for Speed—Inkjet Conversions

Good news: Inkjet printers are fast, which is great for productivity! But it’s challenging to generate enough work to keep these digital devices running at optimal speeds—especially when outputting a lot of smaller jobs. With a software assist, however, enterprises…

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Why Documents Should Be (Almost) Empty

Creating customer-facing communications can become rather complex tasks. Transaction-oriented documents are typically based on a host of business information systems. Recipients view data pertaining to their accounts and/or business relationships without realizing that multiple sources generate the compilation—sometimes up to…

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These Documents Get Read 90% of the Time!

More than nine of 10 transactional documents are read by recipients, according to market research firm InfoTrends. Impressive open rates make them an ideal medium for delivering marketing messages. Savvy marketers are searching for ways to leverage detailed customer and…

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The Challenges of Highly Personalized Customer Communications

Study after study confirms that personalized marketing communications are more effective than generic messages. A study by global research firm Accenture, for example, found 91% of consumers are more likely to shop with brands that know them and provide relevant…

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Keep IT Out of Your Documents

Efficient document management has become a hallmark of a well-run enterprise. When businesses create documents meant for external audiences or internal consumption, they must do a good job of communicating and realizing the goals the business means to achieve. Until…

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Ode to a Document

Do you work in the document industry? Ever try to explain your job to friends and relatives outside the document business? It’s not easy. Most people don’t understand what it takes to produce and deliver the documents they rely upon…

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Is Your Data Driven Marketing Solution Really Personalizing the Offers?

Marketing professionals know that a personalized and relevant direct mail offer produces the best response and conversion. Integrating promotional messages into a transactional document such as a statement produces an outstanding response because recipients almost always read these documents. This approach works quite well, but making it happen is more difficult than it sounds. Often

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Hurry Up and Print the Labels!

On-demand printing for production, packing, or shipping is the standard operating procedure in today’s just-in-time environment. Without it, an organization has little choice but to stock pre-printed items or manually produce labels, packing slips, and other documentation attached to outbound goods. Label printing is as important as any step in the manufacturing process. The labels

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Where Would the Insurance Industry Be Without Printed Documents?

The insurance industry runs on documents. Various locations, regulatory, and situational versions make document management a momentous task in any insurance organization. Common documents produced by insurers include quotations, policies, statements, reports, renewals, reminders, checks, remittance notices, and statutory letters.…

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