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Banking

The Power of Personalized Customer Communications  

Companies in all industries can achieve dramatic results by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems,

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Make a Statement with Your Statements

Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted

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Transactional Marketing – Keep It Simple

Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction

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